Episode 294: Unscripted: The Pursuit of Life, Liberty and Entrepreneurship with MJ DeMarco

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"Unfortunately, the market doesn’t care about your passion. If they don't want what you have to offer, they're not going to buy it."

MJ DeMarco

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At some point or another in our lives, we’ve probably been told that if we follow our passion, success will follow. However, if you’re an entrepreneur, wantrepreneur, or have friends with struggling businesses, you can probably think of more than a handful of experiences that prove that saying wrong.

Few understand this better than MJ DeMarco. He’s the founder of The Fastlane Forum, a global business community featuring nearly 40,000 entrepreneurs, and Limos.com, a startup he built and grew into a profitable multimillion-dollar company with no money, no formal training, and only a few employees. He’s also the international bestselling author of The Millionaire Fastlane, one of my favorite financial books of all time.

However, before he became a self-made millionaire, he had to try, fail, and ultimately find a way to bring passion to a product that the market truly needed. In his new book, UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship, he writes about how to build a business that leaves you feeling inspired and fulfilled in addition to paying the bills.

Today, MJ joins the podcast to talk about why the established American narratives about creating wealth are complete garbage, how money can help you do what you love, and how to break free from the cycle of stress, debt, and frustration trapping so many of us in jobs – and businesses – that sap our passions.


  • What MJ learned from his failed entrepreneurial ventures after graduating from college – and why the age-old saying, “follow your passion,” often doesn’t lead to success.
  • The difference between a “productocricy” and a marketing company – and why the former is much more likely to grow into a sustainable, scalable, successful business.
  • How entrepreneurship can lead to a false sense of freedom – and how having money can buy happiness (hint: it has nothing to do with designer clothes or expensive cars).


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"Freedom is damn expensive. I mean, it is insanity how much freedom costs. To ignore money's role in that equation, it's just juvenile."

MJ DeMarco

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