[INTRODUCTION]

Hal Elrod: My guest today is a mother of four who is living her dream as a content creator. And get this, she just made more money in one month for her family than she used to make in almost a year as a civil engineer. In fact, a year ago, Stephanie Fisher was pumping breast milk at 4:00 AM, driving to CrossFit at 5:00 AM, and getting four kids under the age of seven out the door before her workday even started. And all of that was while trying to balance her full-time career with making her dream come true of being a content creator, but she couldn’t get her Instagram page past 100 followers. In fact, she failed five times to grow her channel and get her dream off the ground. One year later, she’s on track to make three times her previous salary.

Now, today you’re going to hear how she did it, why it’s never too late for you to make any dream come true. And if you’d like to follow in Stephanie’s footsteps and create time freedom and financial freedom, she’ll give you the blueprint. Look, if you’ve ever told yourself it’s too late or that you’ve already tried and it didn’t work, or you don’t have time, this one is going to make that excuse or those excuses a lot harder to hold onto. It is my great pleasure to bring you this conversation with Stephanie Fisher.

[INTERVIEW]

Hal Elrod: Stephanie Fisher, it’s such a pleasure to finally connect face to face.

Stephanie Fisher: It feels unreal being here with you, Hal. It was literally a year ago around this time when you sent me a direct voice note on Instagram, and I literally couldn’t believe it. I told my husband, “You need to record this moment right now.” And it was just me freaking out listening to your voice note to me because I still can’t believe that I’m here right now with you. So, thank you for having me.

Hal Elrod: Well, wait, no, I got to ask why is that because you can’t leave the audience hanging. And I’m even curious just to hear.

Stephanie Fisher: Oh, I can’t remember. So, I think I created a post where I shouted out your book and how it transformed pretty much my life. And you just sent the kindest, kindest voice note on how amazing I was, and I was just freaking out.

Hal Elrod: Yeah. So, and what happened is, right, you recorded a video, I think, saying that you had read Miracle Morning. It changed your life. And I was just so impressed. I was like, “You’re such a likable person.” You’re just so authentic, and you’re personable. And I was like, “What an awesome video.” And so, yeah, I just sent you that quick voice text. All right. For those that don’t know you, I want to start with setting some context. So, you’re a mom of four, most importantly, right? For sure. In fact, we were just talking before we started recording about everything revolves, of course, around that. But you’re a former civil engineer who now makes a living as a full-time content creator on Instagram. How did that happen? That’s where I want to start.

Stephanie Fisher: Yeah. Still saying those words is completely wild to me because it was literally last year where I’m still working full-time as an engineer.

Hal Elrod: Wow. And did you get let go?

Stephanie Fisher: I got let go this year. This year. So, I continued. So, the reason I got started with content creation, it’s been something that I’ve always wanted to do, but I just really wasn’t sure how. This is actually my sixth time starting an Instagram page. The first times I tried and quickly fell off. It wasn’t things that I was passionate about. And then also the season of life I was in. Like, most of the time I was either very pregnant, very postpartum, very busy with work, all the things. But then last year, I started seeing more and more people on my feed talking about how content creation is changing their life and how much money they’re making on content creation.

And specifically, one of my favorite content creators was like, “I just made $75,000 from working with one brand. And they wanted me to make five videos for them.” And she’d only been creating content for, I think, two years. And I saw myself in her so much, and I just asked myself, “What sets her apart from me that I can’t do something like this?” And literally that week when I heard her say that I was like, “I need to start this Instagram page.” My husband thought I was crazy, and I didn’t know what I was going to talk about, share about. And I was just like, “You know what? Whatever. I’m just going to go for it. I’m just going to start filming my life.” And at the same time, I was seeing trends of vlog style on the internet, and there was this like 20-year-old that came on my feed, and he was sharing his routine as a 20-year-old, with a 9-to-5, with no kids.

And I saw that so many people loved his posts or also had mean comments to say about it. And I just thought to myself, “People would probably get a kick out of watching my morning as a mom of four.” Let me start there. And so, I just started kind of vlogging my mornings. And at this time, I was very newly postpartum, still breastfeeding, getting up in the morning to do my morning ritual before the chaos of the entire day. And very quickly, my page just grew like wildfire.

Hal Elrod: And wasn’t it one post that you almost didn’t put up that took off and has now over 8 million views or something? What was that post, and why didn’t you put it, or why were you not going to put it up?

Stephanie Fisher: So, the first month and a half, it was just morning routine videos. A lot of them didn’t even have music or voiceovers. I was just doing the bare minimum because I was still learning. And eventually I started getting better at doing voiceovers, adding music, making them a little bit more entertaining. I was still under 100 followers. Like, people were still not completely watching my content. But then one day, I typically do all of my editing while my kids are sleeping, right after getting them down. And that night I still had to make lunches. I still had to clean the kitchen. I told my husband, I was like, “I’ve got the whole video edited. I want to do a voiceover, but I just don’t have the capacity right now.”

I saw this trend where this girl was putting on her makeup, and her brother was doing a voiceover, and it made the video kind of funny. And I was like, “It would be so funny to do this and have my husband do it.” And so, I told my husband, “Hey, can you record a voiceover for it?” And he’s like, “Sure.” And I was in the other room while he was doing it, and just hearing him say it, I’m like, “Oh my gosh, this is going to be so cringe. I don’t even think I’m going to be able to post this.” And I listened to it afterwards, and I was like, “I can’t post this.” It’s so embarrassing. But then the next morning, typically, I made my post every single day at the same time, right after dropping my kids off at school before getting to work, because I literally work two blocks from their school.

I had a 30-minute window where I would sit in my car, and just that’s my post for the day. And it was time to hit my post, and I was just like, “I can’t do this voiceover, but I don’t have time to do another voiceover. So, whatever. I’m just going to post it. I’m getting 100 views on my videos anyway. It’s not going to matter anyways.” Like, “100 people are going to see this video.” And just in the span of a few days, that video went mega, mega, mega viral. And the biggest reason it went viral is because so many people had negative things to say about my husband and him not…

Hal Elrod: No way.

Stephanie Fisher: Yeah, him not helping me in the video. Because it was just my page is about motherhood and my morning routine and thriving on routine. And he was just narrating what I was doing on the camera. And I never record my husband doing anything. He’s just doing his own thing while I’m doing my morning routine. And so, people are like, “She’s got a deadbeat husband,” blah, blah. Like, all these negative things. And I was just like, “Don’t let that get in your head.” And of course it gets in your head a little bit. But that video is what blew my account up, and the right people found it. And so many moms, so many moms resonated with my content, and it just started growing.

Hal Elrod: Now, two questions. Number one, what is your Instagram handle right now in case someone doesn’t make it through this whole conversation? I hope they do, but where can they follow you right now?

Stephanie Fisher: My handle is @stephfi___, steph, F-I, with three underscores. And I know that’s a really odd name, but I couldn’t find a good handle that matched my name, and that was the closest thing I could get. So, it’s stephfi___, three underscores.

Hal Elrod: All right. S-T-E-P-H-F-I, three underscores.

Stephanie Fisher: Three underscores.

Hal Elrod: So, Steph, S-T-E-P-H, and then F-I for Fisher, and then three underscores. Yeah. It just goes to show, by the way, that I think right away eliminates one hang-up like that some people have, which is like, “Oh, I can’t get my name. I have to have a good handle that’s easy to remember.” No, it doesn’t. Like, once people are on Instagram, they find you, they share.

Stephanie Fisher: So many people get hung up on their handle, and they literally get hung up on this for days and weeks. They never even start. And I hope people hear this and remember it doesn’t matter one bit. And even people not even remembering my name, but people remembering I’m a mom of four, I’m an engineer, I’m Colombian. When you type those keywords into Instagram, all three of them together, you are going to find my page no matter what. Your handle doesn’t matter anymore. All these SEO words, that is what is important, and that’s why it’s so important I tell people, “What are your identifiers? What can people identify with?”

And typically, if people identify with one of those identities, you are probably going to have very similar values to that person. And that’s why people follow along. And your name is the last thing. Like, I have so many creators who are my favorite creators, and I don’t even remember their handle.

Hal Elrod: Totally.

Stephanie Fisher: Because it doesn’t matter.

Hal Elrod: Yeah. So, what… I forgot. I think there’s another question I was going to ask you. I’m sure it’ll come back to me. Your audience, being moms, and your morning routine, actually, walk us through your morning routine real quick, because I remember I was like you’re doing CrossFit. Like, you’re hardcore. You have more discipline, I think, than the average person, not just like average person. So, what is your morning routine? Or even let’s start with the morning routine that went viral, and then have there been any changes to it? Let’s do that.

Stephanie Fisher: Yes. It has changed since then. So, at the time, I was about six months postpartum. And I was still breastfeeding, so I was waking up in the middle of the night, and sleep was not great. But then, if I woke up behind, I felt like all the kids would be attached to me, and I couldn’t do anything after the fact. So, my routine was getting up at 4:00 in the morning and pumping first thing, pumping and leaving that bottle for my husband so that he could handle the baby if he woke up any time after 4:00. And so, I would make the bottle, go leave it by his bedside, and then I would be off to doing the rest of my routine. While I was pumping, I would be journaling or reading or doing both.

And then after that, I would leave to go to my workout class at 5:00. And so, would drive to class, go to my 5:00 AM CrossFit workout class, and my workouts are about an hour long, and then I’d come back and be… Like, our gym is also very close, which is very convenient. At like 6:10, I was doing my protein, getting my supplements in, and then going, getting ready for the day. The little kids would be off to my parents. My husband would have to drive them, so they’d have to be out the door by 6:45. So, it’s very regiment routine where I’d get back, supplements, shower, get ready, and then go and get my kids ready very quickly. They typically didn’t even eat breakfast at home because my parents feed them.

Getting them out the door by 6:45 and then getting the older kids up after they leave. And then making them breakfast, getting them to school, and that was my morning. It literally flew by every single morning.

Hal Elrod: Dude, I wish that we could go back in time and I could give you the handle, Super Mom Steph. I think that your handle should be Super Mom Steph. I don’t know if they let you change handles, but oh my gosh, that’s incredible. And your kids are what ages? How many years ago was that? That was only a year ago?

Stephanie Fisher: That was a year ago.

Hal Elrod: Okay. Yeah.

Stephanie Fisher: Yeah. Like, a year and a half ago. My kids are now just turned two. Three. I have to think about it because, yeah, three, five, and seven. 7, 5, 3, 2.

Hal Elrod: 7, 5, 3, 2. You have your hands full. So, you would do all that in the morning, which, by the way, let’s double tap on this for a second, right? So, self-care, you didn’t let that go, and I just want to, for anybody listening, I think most of our listeners, but they’re going to have new viewers, new listeners, but Miracle Morning practitioners, they get it. They’re like, “Yep, I wake up, and I take care of myself first so I can show up at my best for the people I love and the people that I lead. Like, that’s my mission statement, if you will, my motto.” And so, people subscribe to it, but I think that most people what you’re doing, the majority of people aren’t doing that, and they use all the other thing, that, “I have four kids. I can’t get up in the morning and take care of myself. I have a full-time job. I can’t…” You know like all the external thing, “I can’t.”

And you realize, “No, because I have four kids and because I have a job, self-care has to happen first thing in the morning before the rest of the day gets involved.” So, let me ask this. For anyone listening that’s like, “Stephanie is not normal,” meaning that’s a level of self-discipline and commitment that I don’t have, you know? I would imagine a lot of folks, myself included, are intimidated by your level of discipline. Where did that come from? Did you grow up in a military family? When and how did you become disciplined like that?

Stephanie Fisher: No. What’s funny is that when I had just my first child, if you had told me that I would be waking up at this time, I would not have believed you. Like, I dreaded sleep. Sleep was the thing I dreaded the most as a mom. Our first daughter didn’t sleep through the night for a whole year. Our son, our second son, it took him four… No, I was like, “I cannot do this again.” I could not do a whole year of getting very little sleep. I need to sleep-train this baby. And so, by six months, he was fully sleep-trained. And then with our daughter, she continually got sick because she was born in the winter, and all of our babies brought the germs home. So, for 15 months, she didn’t sleep through the night.

And then with our fourth baby, I ended up after our second baby… This is the pivotal moment where I knew something needed to change. There was like a morning where I snapped at my maybe two-year-old. Like, I don’t even think he was two at this time. And it was having to do with getting them changed, and our two-year-old was so opinionated, didn’t want me to help them put their clothes on. I was rushing to get them out the door, and I snapped at them. And literally, as soon as it came out of my mouth, I just immediately stopped myself, and I was like, “This is not how I want to keep showing up in the mornings.” Like, mornings just felt so chaotic because I was waking up to my kids. They were already needing me right away, and I wasn’t ready. I wasn’t prepared. I didn’t have their clothes laid out.

So, I knew right away that something needed to change, and slowly, that’s when kind of my morning routine evolved. How can I become a better mom? How can I have a better morning routine? And I did start becoming a little bit more disciplined with my morning. I was pretty disciplined throughout the rest of my day. But mornings were completely overwhelming as a mom. And it’s funny you say, “Did I come from a military house?” My dad was in the military for 27 years.

Hal Elrod: That’s ingrained. Yeah. Yeah, yeah. And maybe there… Oh, go ahead. Go ahead.

Stephanie Fisher: Yeah, maybe there was a part of that where I saw my parents, and they did have their schedules, and were very, very strict.

Hal Elrod: Yeah. All right. So, that makes sense, right? But it’s ingrained in your subconscious, in ways you were not even aware of. And was Miracle Morning part of that? I’m curious. Like, did you read Miracle Morning or discover it in some way during that time?

Stephanie Fisher: So, it wasn’t exactly then that I discovered it, but a few months later, I listened to a podcast. I’m like a podcast junkie. And you were a guest on somebody’s podcast. And as soon as I heard your story, immediately bought your book on Amazon and read the whole thing, and I was like, “Okay, need to implement some of these things here,” and just became, yeah, just more intentional with my mornings. And it’s been life-changing.

Hal Elrod: Yeah. So, enhance, we already did. I love all of this so much. There’s so much value here for people listening, right? Like, you are such an inspiration. One, for me, I see you as you reinvented yourself, right? You were a civil engineer. You were let go, and you had this dream that you wanted to be a content creator. And so, anybody that’s watching this or listening, I want them to think about a dream that they have, right? Like, maybe they have worked for a company, and they don’t really love it, and they would love to be their own boss, or maybe they would love to write a book or whatever it might be. You are the living example that you can have four kids, a full-time job, like chaos and craziness, and you can decide that you can start over.

And one thing for me that comes up is you’ve said you failed. Like, you tried Instagram for a long time, like six different times, and it didn’t really go anywhere. You were still under 100 subscribers. So, what would you say to somebody that maybe they’ve tried something new and it hasn’t gone the way they wanted, or maybe they haven’t even tried yet because they’re afraid that they might fail? What would your advice be for those people in terms of their mindset, in terms of their practices, their approach? Like, yeah, you’ve done it.

Stephanie Fisher: Oh, man. I think every single skill, no matter what it is, every single skill is a learnable skill. And if you go in with the mindset of you are a student of whatever that thing is, the only way that you’re going to get better and learn is literally putting in the reps, putting in the work, and the way that I like to think about content creation is I try to view it as a college degree, and it literally takes four years to become a professional and get a license at a profession. And if you took content creation seriously for four years, you would become a professional by that fourth year. I promise you that you would. And most people try it out for a month or three or six, and they don’t see any success, and so they want to give up. But you’ve literally just finished your first semester as a college student. Like, you literally still don’t know anything.

Hal Elrod: I love that analogy.

Stephanie Fisher: You have to put in the reps, and eventually you will find what you are most passionate about, what resonates with people with the type of content that you share, what content you do enjoy sharing. Like, there is so much to learn, and you’re not going to learn unless you’re putting in the reps. And so, that is my biggest piece of advice.

Hal Elrod: Well, and your channel now has… I’ve looked at your channel quite a bit. It’s both the mom stuff, but it’s a lot of now it is teaching others how to do what you did, right? You’re paying it forward, going, “Hey, guys, I now have freedom. I’m making more money than I ever have before, and I’m a content creator. Here’s how I did it.” So, I think you’re a great channel to follow for that specifically. And I know you have a course, right? Like, where can people find… What’s your course, and where can people find the course?

Stephanie Fisher: Yeah, a little backstory on that. So, I just started creating motherhood content, and because I was inspired to make my page from one of my favorite content creators who was sharing. Like, she shared transparently how much she was making, I think, monthly. And I was like, “Let me start sharing my income. I literally made $0 this month but let me share. Like, I made $0 this month.” Then the next six months in, I was still making $0. But then on the seventh month, I made $100 or something. And then it slowly started to snowball. The eighth month, I made $150. Or it was, yeah, something like that. And then it went to like 3,000. And then my ninth month, I hit $10,000, nine months in. And whatever, I don’t know, that did something to my brain that I was like, “I could really do this.” And so many people, so many normal people can do this. Like, I am your average…

Like, I didn’t know anything about Instagram about like growing, monetizing, any of that. Like, I just was figuring it out as I went, and there are so many things that I learned, so many things that I learned. And I kind of had to learn them all the hard way. Like, I feel like I could’ve known this much sooner and started monetizing much sooner. And then I’ve even known some creators that have been doing this forever and still don’t know certain things that I have figured out. And if I see them doing something where I’m like, “You could be doing this and making this much more,” I tell them, and then they’ll come back, and they’re like, “Oh my gosh, that really made me like 10X my money on this thing.”

And so, from that experience, I’m like, “Okay, I need to maybe think about a course here.” And so, I started sharing my income transparently online, and then I was just like, my DMs were flooded with like, “Okay. How can I do this?” How can I do this? And like, I would literally send people like 10-minute-long voice notes telling them like everything. And I was just like, “This is not sustainable.”

Hal Elrod: Not scalable, no. Yeah.

Stephanie Fisher: I cannot keep doing this. And I was doing this on top of my engineering job and on top of trying to create a video a day. It was like not sustainable. Yeah. I was not getting sleep that first year as a creator.

Hal Elrod: It’s back to like being a new… This is a repeating pattern for you, not getting sleep.

Stephanie Fisher: Not getting sleep. Honestly, I think moms with kids are a different breed. We just don’t need as much sleep to function. My husband would literally die.

Hal Elrod: Totally. So would I, yeah.

Stephanie Fisher: But, yeah, people started asking me like, “Okay, like, what can I do? Give me the step-by-step.” And I’m like, “Okay, I’m going to create this course, I promise.” And for the next like three months, I tried so hard to like fit it in, but I was doing this on top of my engineering job, on top of trying to stay consistent and post. The promise I made myself in the beginning is I’m going to post six days a week for a year before I even think about giving up. I’m like, “I’m in this for the long haul.” In a year, after being consistent six days a week for a whole year, if I’m not seeing this go anywhere, I will stop. And so, I gave myself a year, and I was like, “Okay, now, people want to know what I’m learning.”

And so, I started putting it into a course, but I didn’t have enough time to make it a thing. And then January came around, and I got let go from my job. And it was a complete shock. I did not see it coming. But I was starting to gain so much traction with my content that I was like, “Let me…” Talked to my husband, I’m like, “Let me go all in on content creation. Let me pause on engineering for a sec and see if this thing will really work. Like, can I make a living out of this?” And so, for the next three months, I treated it like a full-time job. And I would literally send my kids off to school, and instead of going to my office, I would go to a coffee shop, and I would be writing my course.

Hal Elrod: Amazing

Stephanie Fisher: For the next three months, I wrote this, like, everything you need to know from the very beginning to what is my handle, what should your email address be, how to open my account, all the way to this is how you edit a video. These are all the features that I use that are super helpful. This is how I script all of my stuff. This is how I come up with content ideas, and then this is how I monetize. This is everything I did. Like, literally everything laid out step by step. And then with each module, there’s a take-action step. Like, I don’t want people to just read all this information and now be like, “Okay, now what do I do?” This is so overwhelming. It’s so much information.

So, I try to break it out into seven modules, and after each module, there’s a video aspect, and then there’s more text. They can read so much about everything else that I’ve learned. And then there’s a take-action homework piece. And then I even give AI prompts that can help you if you’re feeling stuck. Like, you can put this into AI, and it will help you kind of brainstorm and go back and forth with you. So, that is my course, and it’s called Content Creation for Beginners.

Hal Elrod: I love that.

Stephanie Fisher: I originally was going to make it, like… I was like, “Oh, it’ll be like a $30…” Originally I was like, “This is going to be $30, $40,” something like that. But I literally ended up spending three months on it, and every person I showed it to was like, “This is not $30. This is so much information.”

Hal Elrod: We undervalue ourselves whenever we create something new. You’re like, “Who am I to charge money for this?” But it’s like one of my mentors taught me when I was younger. He was like, “You deserve to be highly compensated for your value, your energy, and when you invest time in what you’re helping people with.” So, anyway, I’m a fan. Where’d you land?

Stephanie Fisher: Yeah. And so, I was supposed to launch… When I was supposed to launch, I ended up not launching. I was so nervous to put it out. I’m like, “It’s missing this, this, and this.” I still need to add to it. I kept adding onto this course. It kept getting way bigger than I imagined. And my husband was there like, “Okay, no. This is the date. This is the date that you have to publish, or it’s not happening.” And I was like, “Okay, we’re going to do it.” And even the night before, I was like, “It’s not ready.” But he made me launch it. It was going to launch that date. It was March 10th that it launched. And the launch blew me away. Blew me away with how well it did.

Hal Elrod: And people can find it in your bio, your Instagram bio?

Stephanie Fisher: Yeah. If you go to the link in my bio, I have a few things in there. So, my course, the whole thing, right now it is $147. I launched it at $97 for the first week, and then the price went up after that. And I’m actually revamping the course right now and adding even more from things like feedback I’ve heard from people. And now it’s been seven months since I launched it. I’ve learned so much more. And I’m also seeing my students in action, and like I have advice for them. So, I want to keep adding on to this and making it like a one-stop shop. This is like everything you need to get started as a content creator. So, it’s getting revamped. The price is going up next month.

And it’s crazy, in March, not even a full month, in March, I made over $70,000, which is a crazy number because a year before, my favorite content creator was like, “I made $75,000 from this brand.” And a year later, I made $78,000 from…

Hal Elrod: Wow. One year later.

Stephanie Fisher: Yeah, one year later.

Hal Elrod: And you could’ve never, I’m sure never, the you a year ago could’ve never imagined the civil engineer you, mother of four, stressed to your max, like maxed out on time. Again, double-tapping on something, you went all in for a full year, and most people won’t commit to anything for a year or even a month unless they already see it working. They’re like, “Oh, I know it’s going to work.” What let you commit to something that you had zero proof would pay off?

Stephanie Fisher: Because I saw other women doing it. And they…

Hal Elrod: Evidence from other people, yeah.

Stephanie Fisher: Yes, they gave me permission to bet on myself. I was like, “If they can do it, why can’t I?” And I just like, I came in with such a fire because I saw them doing it.

Hal Elrod: Yeah. I love this. And so, for anybody watching this or listening, obviously if you want to be a content creator, Stephanie, you’re a phenomenal person to model. In fact, I’m going to check out your course. There’s so much stuff that’s… Like, I’m such a social media novice. And I have a social media gal, but like we can do so much better, and like I look up to you in that regard. You’re phenomenal.

Stephanie Fisher: Thank you.

Hal Elrod: Yeah. No, I’m serious. I’m going to show it to my daughter too, because she’s starting to help me with my social media. So, I think like the course or… What is it called for beginners?

Stephanie Fisher: Content Creation for Beginners.

Hal Elrod: Content Creation. Like, my daughter is, I think, that would be perfect for her. Amazing. If somebody, though, is like, “Well, I don’t want to be a content creator,” you’re an example of it’s never too late to reinvent yourself. You’re an example of what happens when you dedicate yourself to something for a year to see what you are capable of. And like you said, “I’m going to give it a year. I’m going to go all in for a year,” all-in meant specific. I’m going to post, what was it? One video a day, six days or six videos a week, something like that?

Stephanie Fisher: Yeah. Six days a week, post a video for six days a week for a whole year.

Hal Elrod: So, it’s a measurable commitment. And to your point, your success becomes inevitable. If you…

Stephanie Fisher: Yeah, it really does. I think if you make your goal an actionable goal where it’s like it’s something that you can control, not like how many followers or how many likes, like, you can’t control those things. You can control if you show up. You can control if you hit post that day. That is the win that I was checking off. I posted for today. I got my win. And so, it became… I try not to focus on numbers, which is really hard to say. Like, people that are doing content creation like it’s inevitable to go look at how many followers you have, how many likes you’re getting. But for me, I just try to think about, okay, now, I got my post in today. This is my win. Now let’s work on tomorrow’s post.

Hal Elrod: I love it. Well, and it reminds me, I’ve taught for 20 years the secret to success is to commit to the process without being emotionally attached to the results. And you are the living definition of that, right? Like, you committed the process is post once a day. Do it six days a week. And like you said, of course, you’re going to check your numbers, but really to be like, “I’m surrendering to the results. I’m playing the long game,” right? “I’m committed to this for a year, and we’ll see what happens.” And I think that your success really becomes inevitable. For anybody listening, whatever you want to do, write the book, launch the career, start the business, become the content creator, whatever you want to do, you’re living proof. I’m living proof.

Like, when you commit to something over an extended period of time, and you commit to that process, and you don’t freak out when things aren’t going exactly as perfect or you compare yourself with other people. And I love your comparison, is like, “No, I compared myself to see if they could do it, so can I,” right? Their success is evidence of what’s possible for all of us. So, Steph, you are an inspiration. Thank you so much.

Stephanie Fisher: Thank you so much, Hal. This was so fun talking with you. And if you’re listening to this and you have any questions for me about content creation or literally anything, I am an open book. And I think one of the reasons that I am also successful is because I truly care about helping other people get started. And people are in my DMs, and I literally answer every single DM, every single comment, everything. I want to be a value to other people, and I want to see other people succeed. One of the things I’m loving about social media is the bigger impact that I’m able to have versus just sitting in my engineering job and working on one project at a time. It has been so rewarding.

Hal Elrod: Amazing, amazing. Well, I’m so grateful that you are leading by example, and you’re inspiring so many people. And I love, by the way, that you do show your income reports. Like, that’s one thing that I got over 10 years ago. Pat Flynn, I don’t know he was the first one to do it, but Pat Flynn, who’s become a really good friend of mine, he used to run the Smart Passive Income podcast, and he sold that brand. But he would publish his income report every month, and he would show you where it all came from. And as an entrepreneur, you’re like, “Oh, this is what it looks like.” So, go ahead.

Stephanie Fisher: It’s so interesting, and I feel like there are people that find talking about money and how much you’re making so taboo. Some people may think that you are bragging about it.

Hal Elrod: Totally.

Stephanie Fisher: But what I find from other creators, when they share those numbers, it becomes powerful because now I’m seeing what is possible. When I see that a creator is making $75,000 from a brand deal, I know that that is possible, and that is something that I can ask for and advocate for. If people weren’t sharing those numbers, I would have asked for maybe $1,000 from that same deal. You don’t know unless you know what’s possible, and I love, love sharing, talking openly about those numbers. Like, it’s crazy to me that I am on track to make $300,000 by the end of this year, less than two years into content creation, and I never made more than $100,000 as an engineer. That is so powerful to hear.

Hal Elrod: Totally. And you’re your own boss, and you have freedom, and you get to be there for your kid.

Stephanie Fisher: Yeah. I just got, like, literally right before jumping on this call, I was at my son’s kindergarten class volunteering. I’ve now signed up to do it weekly. This is what I live for. Like, I’m so happy that I get to work for myself and also be a present mom and be there for my kids.

Hal Elrod: Yeah. Well, you deserve it, because you earned it. You committed to what you needed to do, whatever for, no matter what happened, for a year, and that’s it. And so, anybody listening, what do you want to do? What’s your dream? What’s your goal? What’s the thing that you’ve been putting off, that you doubt yourself or you don’t believe in it? Because if I can do it, if Steph can do it, you can do it too. There’s nothing that you can’t do. And I encourage everybody, whether you are a mom, I’m not a mom, whether you’re a content creator, I’m not really a content creator, go follow Steph, Stephanie on Instagram. It’s S-T-E-P-H, Steph, F-I for Fisher, with three underscores. And I still think it’s so funny. And another, just that handle shows you that if she can do it, you can do it too. All right, y’all, I love you, and I’ll talk to you next week.

Stephanie Fisher: Thanks so much.

[END]