“90% of first-time entrepreneurs fail. 90% of second-time entrepreneurs succeed, but only 10% try again.”
Are you familiar with Daybreaker?
Seven years ago, my friend Brianna Greenspan asked me if I was familiar with it (which I wasn’t). She said, “It’s amazing! It’s like a LIVE Miracle Morning!” and she described it as a 3-hour experiential event that combines a high energy dance party with meditation, yoga, affirmations, and more.
Needless to say, I was intrigued! :^)
So, I reached out to the founder and CEO, Radha Agrawal, in the hopes that we might explore ways in which we could collaborate. Little did I know, she was an extraordinary entrepreneur who was making a huge impact. She’s built and sold multiple 9-figure businesses, toured with Oprah, and has a Daybreaker community of over 500,000 people around the world.
Today, I am very excited to bring Radha onto the podcast (for her 2nd time) so we can make an exciting announcement together about how DAYBREAKER will immediately begin integrating The Miracle Morning into their upcoming events – and you’re invited to experience it in person!
BTW, If you’re interested in attending an upcoming event on the Daybreaker world tour and being one of the first to experience this Miracle Morning integration, you can see their tour schedule at https://daybreaker.com/World. Be sure to use the code MIRACLEMORNING to get 10 percent off your ticket and a free membership to “Daybreaker Plus”, their online platform for daily practice.
- Radha’s C.R.A.W.L. method that helped her turn her ideas into reality, which you can use to do the same.
- What Radha has learned from her experiences building, selling, and sometimes failing with 9 start-ups over the course of her career.
- How Daybreaker events use the energy of nightlife to optimize you physically, mentally, emotionally, and spiritually.
- How Daybreaker pivoted to virtual events over the course of the COVID pandemic to keep the dance alive in hearts and souls when they needed it most.
- How you can make the Miracle Morning and Daybreaker practices part of your daily rituals and routines.
THIS EPISODE IS BROUGHT TO YOU BY:
Organifi makes the highest quality nutritional products, which are made from whole food ingredients (not synthetic vitamins) that I enjoy nearly every day, and have for many years. Visit Organifi.com/Hal, and use the code HAL at checkout to get 20% off of your entire order. I hope you find something there that you love! :^)
Hal Elrod: Hello and welcome to the Achieve Your Goals Podcast. This is your host, Hal Elrod, and thank you so much for being here today. Listening to the show, I know you've got so many options, infinite options in the podcasting space and so I am so grateful and appreciative that you have chosen to tune in today, and you picked a good day. This is a conversation that I just wrapped up with Radha Agrawal, and if you don't know Radha, actually, it's my second time having her on the podcast. We had her on back in 2018 to talk about her new book at the time, Belong: Find Your People, Create Community, and Live a More Connected Life. Well, today she is back on the podcast to talk about, well, it's actually her and I are announcing a partnership between her community and the Miracle Morning Community that I think is going to be extraordinary and really positive for you, for her community, for the Miracle Morning Community, for us, all of us but really, really cool.
Now, I'll give Radha a proper introduction in just a minute but we're going to talk today about a different way to optimize your morning. Radha leads the Daybreaker community, over a half million people on over 100 continents, or sorry, 100 countries. I don’t think there are 100 continents around the world. And again we're partnering. She leads this Daybreaker movement, which we'll hear about more today. But it's been going since 2013, and they do these morning meditation, yoga, and dance parties around the world in some of the most iconic venues. And so, we are partnering and they're going to be leading Miracle Mornings now at the Daybreaker events. Really, really, really cool. You'll hear the fun details around that.
Before I dive in and before I officially introduce Radha, I want to thank my sponsor, the sponsor of the podcast, who believes in our work and contributes in a way that makes this work for me and my family. It's Organifi. And if you're like me, you know the importance of eating healthy but you may not always have the time or the willpower to cook with all the colors of the rainbow as we all should. Organifi superfood blends make it easy and enjoyable to add more variety and nutrition to your day. These are delicious organic powders. You can add to water, stirring with a spoon, and enjoy any time for more energy, nutrition, hormone balance, and peace of mind. They're a great way to jumpstart your morning, energize your afternoon, or nourish and wind down during the evening. I use Organifi every single day, and I have for about half a decade. Head over to Organifi.com/Hal. That is spelled O-R-G-A-N-I-F-I forward-slash HAL to check out their wide array of health and nutrition supplements. And then if you find something there that you love as much as I love their products, use the code “Hal” at checkout. And all listeners of the Achieve Your Goals podcast, we have a special deal with them. You get an extra 20% off your entire order, even off of the already any sale prices that they have. So, Organifi.com/Hal and then use the code “Hal” at checkout.
And now I want to give an official introduction to my friend. She's becoming more and more of a friend. Every time I have her on the podcast and talked to her in between, we just connect on a deeper level and realize that we have such aligned missions in the world. Radha Agrawal is an entrepreneurial force. She has co-founded, sold, and invested in multiple, you ready for this, nine-figure businesses, not seven-figure, not eight-figure, nine-figure businesses. And she is the co-founder, CEO, and Chief Community Architect of Daybreaker. I mentioned that a minute ago. It's the global morning dance music and wellness movement in five continents, not 100 like I said, with a community of almost half a million people around the globe. Now, listen to this. This is pretty cool. And actually, I asked her about this. I want to hear the story of how this came to be. She and her Daybreaker team spent the first three months of 2020 touring with Oprah on a 9-arena, these are like arenas with 20,000 seats plus, sold-out tour where Radha opened every stop of the tour and led 155,000 people through a motivational movement experience with 30 dancers, musicians, and performers behind her. It was essentially she brought Daybreaker into these Oprah events. It was incredible.
And her book, Belong, which is what I talked about on the last podcast with her, it teaches you how to find your people, create community, and live a more connected life. And last but not least, Radha is pioneering the field of functional happiness. She is an innovator, I'm telling you. She's writing her next book, The Joy Ride, and she lives between Brooklyn, New York, and her farm in Rhinebeck with her family, and her most coveted title is mother. It's my great pleasure to introduce to you a different way to optimize your morning with Radha Agrawal.
Hal Elrod: All right. Radha, so I don't know if you remember this. I just went back today in preparation for our conversation. I went back this morning and I relistened to our last conversation on the podcast, which was Episode 248, for anybody who wants to go back and listen to it. I didn't remember this until I listened to it. The episode starts out by me saying, “Hey, Radha and I have been talking for an hour on Zoom before we finally hit record,” because the first time we had met I'm like, “I've never talked to anybody for an hour before.” And I would say you had to push back meetings and stuff. And so, I thought today we're going to do the opposite. You jumped on Zoom and I said, “Let's record. Let's not prepare. Let's dive right in,” because I just don't have another hour to talk to you before we talk.
Radha Agrawal: You know, there's always after.
Hal Elrod: That's right. Great to see you. So, you just got back from lunch with mom and dad.
Radha Agrawal: Yeah. Well, I surprised the crap out of my parents, just pretended I, you know, anyway, we rang the doorbell, they opened the door. I haven't seen them in months and months, and they just freaked out. And then my dad was like, “Let's go for an Indian buffet.” And so, we went for an Indian Buffet and so I was running late for this podcast for that very reason. But it was…
Hal Elrod: No worries. You can’t rush Indian buffet with mom and dad.
Radha Agrawal: You know, it really is these precious moments, and my parents are just so deeply thrilled to see us and my daughter, their grand granddaughter as well. So, really, really happy to be here.
Hal Elrod: Beautiful. How old is your daughter now?
Radha Agrawal: She just turned three. So, she's a threenager and my future boss, actually very present boss essentially.
Hal Elrod: Yeah. I see your stuff on social and it just seems like you're giving her a very adventurous, loving, beautiful life. So, she's blessed to have you as a mom, and I'm sure vice versa.
Radha Agrawal: Oh, that means so much. I feel very blessed to have her too. But thank you for saying that.
Hal Elrod: Beautiful. So, let's do this. So, last time I had you on, again, Episode 248, your new book had just come out and I was reading it, and that was the time I reached out to you through our mutual friend, Brianna Greenspan, and that was the focus of that episode is talking about your book is called Belong: Find Your People, Create Community, and Live a More Connected Life. And if anybody is listening, if you haven't listened or read that book, highly, highly, recommend it. Again, it's Belong, and it's about exactly the subtitle says, finding your people. It's overcoming this loneliness that many people are facing right now. Really finding a community that you can feel a sense of belonging where you feel acknowledged, you feel safe, etcetera. Today, it's almost like we're talking about but really it's an announcement. We're announcing a partnership that is years in the making between your community Daybreaker and the Miracle Morning community and…
Radha Agrawal: Let’s go.
Hal Elrod: …because it was probably seven years ago that Brianna Greenspan said, “Hal, do you know about Daybreaker?” And at the time I said, “I don't.” She said, "It's this morning almost like dance party raves where they do like meditation and yoga.” She goes, “It's like half of the Miracle Morning but in like this live three-hour experiential event.” And she goes, “You've got to collaborate. You guys are so connected.” And so, it took us so many years but better late than never. And so…
Radha Agrawal: Here we are.
Hal Elrod: Here we are, right? Like, this is so cool and I just want to announce right off the bat for anybody listening on the Daybreaker, they're doing a tour. It actually started this will come out on what, the 23rd of February. So, it started on the 20th in Miami. But tomorrow, if you're listening to this live or the first day it came out tomorrow in Washington, D.C. is the next stop on this 10-city tour. And what they're doing, here's the exciting part, Radha and her team are integrating the Miracle Morning into the Daybreaker experience. They're going to lead everybody through the SAVERS. So, it's just this beautiful way of bringing our communities together, like-minded communities to experience some miracles together at these events. So, Radha, thank you for willing to do this. I'm so excited.
Radha Agrawal: Oh my gosh, what a beautiful reunion to such sort of simpatico communities. And, yeah, you're totally right. Brianna was right all along seven years ago. We should have been playing in the same sandbox all these years but so excited to welcome your amazing Miracle Morning community to Daybreaker and introduce your Miracle Morning and SAVERS to our community as well. So, it really feels again so deeply mission-aligned and play-aligned. So, I'm just excited to, yeah, play together.
Hal Elrod: Well, you know, our community, we've always talked about doing like Miracle Morning meetups or some form of live Miracle Morning because we have millions of members of our community all around the world and they meet virtually online and that sort of thing, right, but it's like we've never really had. I've done a couple of live events myself but we've never, this is one of the first opportunities for Miracle Morning members to meet and do a Miracle Morning together at these Daybreaker events.
Radha Agrawal: Wow.
Hal Elrod: So, let’s start with this. If somebody is listening and they're like I was seven years ago and they go, “What’s Daybreaker? I never heard of it,” in your own words, what is Daybreaker?
Radha Agrawal: Yes. Daybreaker is a morning dance party that really brings all the elements of our favorite parts of morning together. So, it starts with a one-hour yoga but that is like sort of scored by live instruments, scored by guitar, a drum, a handpan, piano, that while you're sort of doing a yoga practice, you're also being infused with music and the arts, right? It's not just a typical yoga class. And then the venues at Daybreakers are always iconic venues. So, across the country, we're doing them at the Wisdome in Los Angeles, then at the New World Symphony in Miami. We're doing them at the Meow Wolf in Denver, and the Smithsonian in Washington, D.C., so really, really iconic spaces all around the country. The first hour is yoga, the second two hours is this wild, immersive dance party that brings again sort of elements of the arts and theaters. It's not just a two-hour dance party but it's like it has a live horn section, has aerialists, fire spinners, break-dancers, every sort of few minutes you sort of turn around the dance floor and it's like this wild miracle that's happening in front of you essentially. And then we end the dance party with a 15-minute what we call a secret concert integration where we do visualization, meditation. We have a singer-songwriter or a poet come and share.
We have community sharing in those moments as well and we end with a vocal toning where everyone reads a quote together before we head out to our separate days. This is a gorgeous arc that we all live together. There's about 500 to 1,000 of us that meet every time so it's just small enough where it feels intimate but big enough where it feels we can get lost in the crowd and make new friends. It's like a beautiful, to me, size for real intimacy and play. So, that's sort of the Daybreaker in a nutshell. But essentially, the last thing I'm going to say was like we were taking all the good stuff of nightlife and keeping that in the morning and taking all the bad stuff. The mean bouncer looking up and down, take that out, replace it with a hugging committee, right? Like, we replace the alcohol with green juice, coffee, and tea. We replaced the everyone on their cell phone and spilled beverages all over you with green juice and sort of yummy breakfast bites that are all free as well for our attendees. And we always add performative elements to it too when most nightlife experiences are just DJs pushing buttons the entire time, right? So, yes, it's got sort of an array of all the good stuff, the sexiness, the dressing up, the feeling, just gorgeous parts of yourself but all again at the beginning of your day, not at the end of your day.
Hal Elrod: Yeah. And again, the essence of the Miracle Morning is starting your day by optimizing yourself physically, mentally, emotionally and spiritually. And I would say that Daybreaker is starting your day by optimizing yourself physically, mentally, emotionally, and spiritually, right?
Radha Agrawal: I mean, it's literally that. I could have just said that in a nutshell and been done with it but I want to give it a little more color.
Hal Elrod: Also, I want to ask you about how Oprah I was on the site, Oprah on tour. But actually, before we would talk about Oprah, I actually want to go back a little further. So, you started Daybreaker I know 2013. I went back like I said today, I listened to our first conversation. We talked a little bit about Daybreaker during that. Here's what I would love to impart for everybody listening. Everybody listening, this is the Achieve Your Goals Podcast, and that's this podcast started out many years ago. It’s like helping people achieve their goals, and it's evolved a bit since then but I still return to that. Here's what I want to ask. You have this idea to do something that nobody in the history of the world, to my knowledge, had ever done before, right?
Radha Agrawal: That's right.
Hal Elrod: Let's flip raves on their head. Let's replace alcohol with green juice, right? And to me, it was an idea. Everybody listening has idea after idea after idea, including myself. I've had many ideas and I have not acted on more of those ideas than I've acted on, right? But thankfully, like the Miracle Morning was an idea that I saw the benefit of, I saw what it could do, and I acted on it. So, my question for you is going back to that time 2013 when you had this idea, give me a sense of both logistically but also like mentally and emotionally how did you go from an idea to eight years later doing worldwide tours at the most iconic venues ever with people like Oprah on your stage introducing you? Like, how did you take it from an idea to taking action on it?
Radha Agrawal: Yes. I think an idea is only as good as its execution. So, for everyone listening, like time to execute. But I think for me, the first thing was to not see it as a kind of pressure cooker must be perfect, right? It's just like let's look at this as a social experiment or an art project and start with that sort of lens. If it works, though, for whatever reason, if it doesn't work, okay, early one morning and packed up my DJ equipment and went to the office after that, right? But that was the worst-case scenario. So, what's the best case?
Hal Elrod: Were you a DJ back then? Actually, I don't remember what you were doing at the time.
Radha Agrawal: Oh, I was starting in under a company called Thinx Underwear with my sister, which also since we sort of sold out for nine figures and it was a big, big life-changing exit for us too. And I really think that dance and morning sort of miracles kind of sort of supported the growth and eventual success of that business. But, yes, so I was in the hamster wheel of entrepreneurship building things and my sister doing the Kickstarter. I had another startup too that I was working on as well. And this really was just an idea of like, how can we just get people together? I'm a woman. I was actually also an investor in one of the biggest nightclubs in New York City as well, called Verboten at the time. But I would go there and it just felt like zombie land, and everyone dressed up to the nines but everyone hopped up on some new designer drug to stay awake because they're exhausted from their day at work, right? So, it's just like how can we actually again sort of turn that life on its head? How can we take all the good stuff, the dressing up, all the things I said, and really sort of change it up?
And I think the first thing I did, two things. Me and my co-founder at the time, I since bought him out, but my co-founder and I at the time, we did two things. The first was let's write down what are the core values of this community that we want to create together? So, the core values for Daybreaker are wellness, camaraderie, self-expression, mindfulness, and mischief. And those five core values are the lens that we still look at every single partnership, every single venue partner, every single collaboration like Miracle Morning. Do you guys align with these five core values? Hell yeah, you do, right? So, these five core values are first thing. It was even before whether it was a social experiment that worked or not, we want to just come at it from a very thoughtful, intentional place. That was step one. Step two and I think probably the most important part of this equation was we spent two days debating who would be on our first invite list, right? And I think so often, especially with event creation, community creation, we're just like we just want people to come to the event so we’ll just like help anybody and everybody to come. So, we’ll just send out sort of like a giant press announcement to as many people as we can and hope to get tickets sold or butts on seats.
But what we did differently was we made it password protected and we wrote down 300 names that we debated over two days. Yes. No. Oh, this person is kind of a sh*t talker. She’s kind of a negative nelly or that person is going to be like, “I'm not waking up at 6 a.m. to go down sober on a weekday morning. F*ck that.” Sorry. Pardon the French but it's just like so we really spent time being like, “Who is going to be an FYF?” In my book, Belong, I talk about FYFs. It’s a F*ck Yeah! Friend, someone who’s going to be like, “Oh F yeah, I'm going to go bleep this up. But like F yeah I’m going to try this.” Literally, weekday morning sober dad's party before going to work, like how many more variables can we throw at this thing and see who shows up, right? And I think that also created the boundaries or the guardrails, the constraints for our community. And that's the C in my method I call the CRAWL method for community building.
But that piece of it I think of like taking the sort of the two days to write down who our core community wants to start was really the centrifuge of energy that grew the movement to what it is today because I really believe that that very first firestarter was that sort of vibe fire that everybody wanted to warm themselves up to it because it was such a good vibe and it was such a great sort of alchemy of energies coming together. That was super, super intentional. And I call it the CRAWL method because - so it's like I came up with this method in my book but I can show that here as well. And this is also some of the main things that we did.
So, define our core value, defining our core community, that’s the C in the CRAWL method. The R is defining our rituals. What are the rituals in our community? Miracle Morning has amazing rituals. You guys are steeped in that. So, our ritual as a Daybreaker was the hug at the door is the intention ceremony at the end, the read-aloud of the poem. It was the dancing group hug moment during the dance party. It was all these elements that we added to the dad’s experience that added ritual.
The A is defining our aesthetics. What are the aesthetics of our community, right? So, what does it look like? And so much of the community space is like website design in 1992, really poor design, really sort of like people who don’t consider design as an important part of community architecture, but it really, really is. The W in your CRAWL method is defining your why. Why this can be viable over time? Why is this community financially viable? Why are you the right person to lead this community? There are six or seven questions for the Ws for why in my book as well. That’s a couple of them, and I can remember them on the top of my head.
And then the L in the CRAWL method is defining your language. How are you speaking to the community? And I think from the very beginning, my avatar was a millennial-minded, sort of like intelligent, type A, go-getter person, like the Miracle Morning Community, I’m guessing. But how are we speaking to them? I think so often, communities speak to their people in ways that feel either too formal or feel too professional and don’t feel colloquial. I think why I really sort of resonate so much of, the way you speak to your community is you speak to them like you’re talking to a best friend, and that’s sort of how we speak to our community as well. So, that language piece is such an important part of that front lines or email communication, your text communication, your event ticketing communication, all of that languaging matters so much. So, I think the fact that we took such care in this CRAWL method defining our community, I think, is what sort of guided our success today.
Hal Elrod: That’s awesome. And I think one of the pieces of what you shared is that it didn’t have to be perfect. It was a social experiment, right? And every new idea, when implemented, is an experiment.
Radha Agrawal: That’s right.
Hal Elrod: Will people like it? And most folks don’t see. When they see someone like you or someone that’s or anyone who’s created something, they don’t see how many ideas you tried and failed at. I have more books and different ventures I tried, and none of them stuck until Miracle Morning, right? And like you just…
Radha Agrawal: Oh, yeah, and only…
Hal Elrod: So, you gotta be willing to risk and experiment and risk and fail.
Radha Agrawal: Yeah. And also, like, pick yourself back up again. Here’s a wild stuff for you, Hal, and for everyone listening, 90% of first-time entrepreneurs fail, right? 90% of first-time entrepreneurs fail, 90% of second-time entrepreneurs succeed, but only 10% try again.
Hal Elrod: Wow. That’s really interesting.
Radha Agrawal: So, 90% of all first-time entrepreneurs fail, 90% of all second-time entrepreneurs succeed, but only 10% try again. So, 10% of that 90% who fail will try again. And of that 10% try it again, 90% of the 10% will succeed because they learn from their mistakes. And they had sort of the chutzpah, the courage, the energy, the pick-myself-up-back-again and we-do-this-again type of attitude. And I think I’m going because right now, I’ve had two very successful startups under my belt.
I’ve had one hostile takeover where literally my investors took my business from me after I ran it for five years. And I have nothing to show for it. I have another two since I’ve started since Daybreaker and since I’ve sold things, two of which have ended in the dumpster, one of them has ended in a lawsuit. So, I’m just like going through, even as a seasoned entrepreneur, you go through all kinds of trials and tribulations, and every partner that you bring on to new ventures, a trust fall. And I’ve been probably asked in every way possible whether it was an investor, whether it’s a co-founder, whether it’s a partner, whether it’s a customer, there’s been a carnage of suffering that I have picked myself up from, dusted myself off, and I continue to fail forward and learn from my mistakes or learn from my not mistakes, my learnings, with more grace and sort of more like hahaha about the whole thing.
And I think that’s really where, now that I’m in my 40s, I have probably eight startups under my belt now, of which three are still alive and doing well. I look at all the new ones now as we speak for my child, it’s all around sort of zero single-use plastics. I’m trying to get rid of the way children’s snacks are sort of experience. My whole family is trying to really figure out and solve for the snack food industry, in general, for the way we feed our children and also the dusting of fruits and vegetables, anyway, on a mostly filler-based snack food industry. So, I’m just working on that right now as a concerned mother for the future of our country and our environment, our planet.
So, I’m constantly thinking what are new problems I want to solve? And now, I have a deeper Rolodex with them to solve it, I have deep, deep, deep wisdom around all the failures that I’ve had, but I can bring with me to future startups. And I’m going to continue building and solving problems for the rest of my life. Like, that’s just part of my dharma.
Hal Elrod: I love that. And anybody listening, if you are an entrepreneur or if you’re not, think about that, that is one definition of an entrepreneur is someone who is solving problems, right? And I’ve heard people that are really passionate about how entrepreneurs are people that are changing, like those that are going to change the world or those that are entrepreneurs, a true entrepreneur is someone who not just tries to make a bunch of money and not just does something for themselves that benefits themselves and nobody else. A real true blue entrepreneur, the spirit of entrepreneurship is what problems are out there in the world that I’m passionate about solving and then I’m going to take action, I’m going to create solutions to solve those problems? So, I love that you’re a true blue, like following that fundamental real spiritual, if you will, entrepreneurship. So, thank you for that.
Radha Agrawal: That means a lot to hear. Thanks, Hal.
Hal Elrod: So, you mentioned your Rolodex is a lot deeper. That’s a great segue into Oprah. So, I’m on Daybreak, your site through the day, and I knew this. I’d seen this a while back, pictures of you and Oprah, buddy-buddy, just like anybody has pictures buddy-buddy with Oprah. But now, I was on the site and I was watching videos of Oprah on your stage or maybe stages introducing you, like dancing with you at Daybreak or in a stadium with 10-plus thousand, maybe 20,000 people. How’d that happen?
Radha Agrawal: So, it’s actually quite the opposite. We were invited by Oprah on her tour.
Hal Elrod: Wow.
Radha Agrawal: So, she did a 9-stadium tour. It’s like one of her last sort of big tours that she’s doing really to promote wellness. She always says that I really want to be an agent for health and wellness. Being a talk show host has always been such an exciting epic experience in my life where I really feel I can leave an imprint in the health and wellness of not only just humans, in general, but especially my BIPOC brothers and sisters. And so, she really launched this tour called the Oprah WW sort of wellness tour, 2020 Vision Tour, and she invited us to actually open every stop of her tour.
Hal Elrod: Every single one. Wow.
Radha Agrawal: Yeah, yeah. So, we were tasked with, and I think it was so brilliant of her and her team. We ended up first doing two big events with her and her team in the summer for the Global Wellness Day. We did two events with them at Essence Fest and in Los Angeles. And it just was such a smash hit that she was like, okay, this feels like a really good collaboration for my wellness tour that I’m doing.
So, what I thought was really interesting about what she did was most people who would bring an opener before the main act comes on is typically like an opening speaker or an opening kind of less known band to come and introduce the main band or the main speaker, but what she was interested in doing was actually uniting the community in her stadiums, and that’s really what we do as community architects and sort of firestarters. So, what we did was we came on stage. They gave us 30 minutes to basically really create a cohesive communal environment on stage through a morning energy boost, a dance party, essentially, a Daybreaker condensed into 30 minutes where we also just got all the audience connecting, high fiving, meeting each other.
So, by the time, Oprah came out, there was just this heart of the community, a heart of joy, a heart of magic that was just waiting for her. And so, I just love her strategy and her team's strategy of bringing on a community firestarter rather than just an entertainer to open the experience. I just thought that that was really, really brilliant. And it allowed us to flex our muscles in new ways too. Like we’ve got a 30-minute slot, we’ve got 15,000 people, we’re on the stage. We sent 20, 30 people out in the audience to dance and connect and build connections sort of out in the wild.
I ran offstage, all of us ran offstage too at many, many points during 30 minutes to dance with the community out in the wild. But it was such an exciting sort of new social experiment for us to really be playing in through the lens of this new format, 30 minutes on stage, 15,000-person stadium across nine cities, each city being so different in the way they sort of experience the arts and each other. So, it was a wild, incredible event. And then one week after the last stop of the Oprah tour in Denver, COVID happened.
And so, we went from literally a 15,000-person stadium to then pivoting to virtual one week later. And one week after the Oprah tour, we were doing 30,000-person events on the internet, dancing in my living room, and emceeing for double the size of the Oprah stadiums in the comfort of my living room with 30,000 people in 125 countries and 1,200 cities around the world. So, it was just like such a wild Aladdin kind of genie in the bottle moment of going from a large stadium to anybody’s living space, you know what I mean? Anyway, so that was…
Hal Elrod: And yet reaching more people, which is so interesting, right?
Radha Agrawal: Yeah, reaching over 350,000 people over the course of 20, now 30 episodes. Every Saturday, we committed to showing up for our community and giving dance and communal experience in a time that we were so isolated. And I know that from receiving hundreds of letters, my commitment was we want people off the ledge of suicide, we want people off the ledge of deep depressions. I’m really, really proud of our fast pivot in service of continuing to keep the dance alive in people’s hearts and souls. So, yeah, it was a wild…
Hal Elrod: And I think about that. I have not been to a Daybreaker yet. I’m going to try to get to one of the spots on the tour. But I can only imagine, like for anybody listening, to me, the impact of Daybreaker, just in my imagination, it extends so far beyond the day. Like to me, it infuses your soul with everything that happens there, just that love and that energy and that sense of community and camaraderie, as you said, and the mischief and all of it. To me, that would stay with you forever. Like I could imagine, I’m having a tough day and I just put my hand on my heart and get back into my Daybreaker dance. I know part of us bringing the Miracle Morning together is also bringing your people like, hey, check this out. You can take this Miracle Morning practice and bring the Daybreaker experience into your every single day rituals and routines.
Radha Agrawal: That’s right.
Hal Elrod: So, talk about what’s Daybreaker doing in 2022?
Radha Agrawal: Yes. So, we are doing four 10-city tours across the country, we’re calling the Joy Tour, the return of collective joy when we were all alone for so long. So, it’s four 10-city Joy Tours. So, the Wonder tour is starting now. Each kind of a theme of each of the tours is connected to joys and wonder, nature, culture, and nuit, which means night in French, it’s the evening experience. So, each series is connected to joy. We also launched Daybreaker Plus, which is our online sort of day-to-day way to integrate, and actually would love you, Hal, to come on Daybreaker Plus’s platform to teach all the amazing Miracle Morning stuff that you share so we can again continue cross-pollinating your amazing work with our Daybreaker communities. So, this is right here in front of all of your community members. You got to come and do this with us as well because we want to gospel out your amazing rituals that you have taught your morning that we’re partnering on Daybreaker on these tours as well.
So, yes, we launched an online platform so you can access joy practices every day to integrate them to create habits around joy and really orienting your life to joy. So, I really feel like Miracle Morning needs to be on this platform, and we really want to introduce our community to the work that you and this community are doing as well, so lots more to talk about. So, those are the two main things that we’re focusing on is back on tour. I’m telling you guys this, but we just booked Red Rocks in Denver, Colorado.
Hal Elrod: Oh, a real iconic venue.
Radha Agrawal: Iconic Red Rocks. We’re doing that on April 10th. You heard it here first for the Nature Tour. And so, we’re announcing those tickets in the next week or two so you’ll hear about it very soon. Yeah, so wanting to integrate Daybreaker, and now, hopefully, Miracle Morning every day in the Daybreaker community as well as a daily practice, and then, of course, cross-pollinating all of our sort of like-minded values, lunch and meets together, as well as a big part of our push for 2022.
Hal Elrod: Very cool. I’m very, very excited for this partnership. I’ve told Bri many times thank you, thank you, thank you. She was persistent. For like seven years, she doesn’t let stuff go. She makes it happen once she has a vision for something. So, if you’re listening to this, go to Daybreaker.com/World, Daybreaker, D-A-Y-B-R-E-A-K-E-R, Daybreaker.com/World, and you can see the tour date. So, last weekend was in Miami. Tomorrow, it’s in Washington, D.C., and it’s in Atlanta on the 26th of February. These dates are February, March, and the last date on this tour is April 2nd in San Francisco. And before that, it’s New York, Chicago, Antarctica, Denver, Los Angeles, Atlanta, and again tomorrow in Washington, D.C. Go to Daybreaker.com/World and then use the code Miracle Morning, members of our community, and you will get two things, you’ll get 10% off of your ticket. The ticket is for like 30 bucks, I mean, they’re not expensive. Yeah, 10% off your ticket, and you get a free membership to Daybreaker Plus, the platform that Radha just mentioned. And again, for the first time, you’ll do the Miracle Morning live at a Daybreaker led by Radha’s team, world-class facilitators. So, Radha, thank you so much for allowing me to join in the fun that you create, the joy that you create for so many people.
Radha Agrawal: Oh my gosh. Well, thank you also for just being such an amazing leader of making everyone’s morning so miraculous. I’ve also been following the work that you’re doing. And also, one of the biggest things I would point to my team was just the chatter on your Facebook groups and just the level of connection and the level of cheerleading each other. I’ve honestly never seen a community as engaged as you are. Miracle Morning Community site would often in so many of my talks that I would give that I would speak at a workshop, I would teach, I would actually point to your Facebook group as a community that is an example of what incredible online– like online or like remote community looks like and the level of belonging that people felt and continue to feel and being part of these groups continues to be. So, hats off to the work that you’re doing and the community that you’re bringing together all around the world. It’s really cool, Hal.
Hal Elrod: Thank you. I couldn’t agree more with how amazing the Miracle Morning Community is. And yeah, I know, so I appreciate, literally, I couldn’t have said it better. That was beautiful. Well, again, if you’re listening, check out Daybreaker.com/World and then find a city in your area. And if there’s not a city on this tour that you can get to, opt-in, give your info, whatever you can do on the site so that you’re notified. And of course, I’ll let you all know of the next tour that starts in April. And again, use the code Miracle Morning at checkout, and you will get the 10% off your ticket and you’ll get a free membership to Daybreaker Plus. Goal achievers and members of the Miracle Morning Community, I love you and I can’t wait for y’all to connect in person at an upcoming Daybreaker event. Take care and I’ll talk to y’all next week.
Radha Agrawal: Thank you, Hal.
Hal Elrod: Bye, Radha.
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