409: Setting Inverted Goals for 2022 (Part 3 of 4)

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setting inverted goals for 2022

Today, we continue with part 3 of our 4-part series on making 2022 your best year ever. If you haven’t heard Part 1 or Part 2, I definitely recommend that you go back and listen.

In today’s episode, I introduce you to what I call “inverted goals.” Unlike a traditional goal which focuses on a predetermined outcome (e.g., I want to lose 10lbs), an inverted goal focuses on a predetermined process (e.g., exercise 5 days per week).

Which predetermined processes (activities, habits, rituals, and routines) will you commit to this year that will move you toward the outcomes you want to achieve?

Essentially, inverted goals are the goals that lead you to the outcome that you want to accomplish. Today, you’ll learn exactly when and how I use this approach to goal setting, so you can incorporate it in your approach to make 2022 your best year yet!


  • How inverted goals help you focus on habits, rituals, and routines rather than obsessing over the results.
  • How to clarify your mission and enjoy every moment—and why this isn’t about being happy, excited, or positive all the time.
  • Why inverted goals allow you to experience joy no matter what’s going on in your life.
  • How inverted goals lead you to bigger results and allow you to succeed every single day.



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