Episode 316: The Power of Authenticity with JB Glossinger

Hal Elrod: All right, goal achievers. Here we go. This is your friend, your host, Hal Elrod. Welcome to the Achieve Your Goals Podcast. And today’s guest is JB Glossinger, and if you don’t know JB, so I had my first one-on-one call with JB getting to know each other just a few days ago, but I’ve been following him and I guess it’s mutual. We found out but for 12 years, JB is known as the morning coach around the world like his podcast, The MorningCoach Podcast, has 40 million downloads and he was doing it before it was cool meaning when I discovered JB it was 2008 or 2009 when I was searching everything morning. I was doing the Miracle Morning, I was writing the book, and I was researching what’s the best information out there on the morning. And I came across this guy, Morning Coach, I’m like, “Oh, he’s like the morning guy, JB Glossinger.” And it’s so crazy that it took us 11, 12 years before we finally actually spoke. And we run in the same circles. We know a lot of people.

 

And yeah, it was interesting in that when I finally reached out to JB, I requested him as a friend on Facebook like a week or two ago. And he sent me a message saying, “Hey, I just saw you sent me a message in like 2012 so seven or eight years ago asking for an endorsement for your Miracle Morning book. I never saw it. I’m so sorry.” And we could both see the message there in the thread. So, kind of funny, but JB has advanced degrees, an MBA in business, a Ph.D. in metaphysics. I mentioned he’s known to hundreds of thousands around the world as the Morning Coach, and he’s a successful motivational speaker, podcaster, he’s a coach, he runs masterminds. And I mentioned the daily podcast that he runs, The MorningCoach, downloaded over 40 million times. And I’m actually curious what year that started because I know before podcasting was cool, I think JB was one of the early adopters doing it.

 

And by working to align his mission, his values, and his goals, JB has been able to create a life of helping others while still spending time with family writing and golfing and actually scheduling with JB as you’re scheduling around his golfing. So, I know that’s a big passion of his and JB is passionate about helping entrepreneurs transform their lives, as well as individuals of all walks of life. And I’m excited to have this conversation and kind of continue where he and I picked up where we left off a couple of days ago on our cell phones. JB, welcome to the show.

 

[INTERVIEW]

 

JB Glossinger: Hey, Hal. I’m really glad to be here and like you said, this is 12 years too late, but it’s all good. Everything is perfect and I’m super pumped to be talking with you today.

 

Hal Elrod: Yeah, man. No, it’s mutual. I know when we spoke today, in fact, maybe we’ll start here. I wasn’t planning on it but it feels organic here, that we were talking and we were so similar. I felt we were so similar and it was your authenticity that I gravitated toward. You were just talking in a way where no trying to impress but also being like open kimono about like, hey, here’s my life, here’s my business, here’s how things work. Here’s what doesn’t work for me and that sort of thing, and I really appreciated your spirit. And so, I’d love to start there. Authenticity, I know it’s something that is a staple. It is one of your values. It’s one of my highest values. And I’d love to start there just what role does authenticity play in your life and for everybody listening, what’s in it for them? Like how might they consider or approach authenticity in their life, whether it’s in the corporate world, whether it’s as an entrepreneur with their customers, their clients, whether it’s just as a human being, like talk about authenticity. I’d love to hear your thoughts on that.

 

JB Glossinger: I love it, Hal. Well, for me, I’ve had a lot of success and failures in life, as many of us that are entrepreneurial and been in corporate. I was in corporate for 15 years and broke away. And during that time, I was always trying to be somebody I wasn’t. I did the MBA like you mentioned, and then did the Ph.D. and those letters were always striving to try to find some value, like for me to be valuable. That’s why a lot of times I don’t even like to talk about them, because at those times, it’s like if I just get an MBA, maybe I’ll make it. If I just get a Ph.D., maybe I’ll make it. I was always trying to be something and never really valued myself. And it wasn’t until I quit my job, left corporate, and then ultimately really failed that I really realized that I had to be myself, but it wasn’t until I spent $5,000 that I didn’t even have on an image consultant on my first book and he made me wear these sunglasses and a suit. And I used to go out and he wanted me to look like this certain way and, I mean, I literally failed so bad, we lost everything. And I just thought if I’m going to suck this bad at everything I do, I might as well be myself, right?

 

So, being that authentic self and really believing in myself and I really believe being authentic means you believe in yourself is really key. Now, I’m not saying you go to corporate if you’re a rock and roll guy, you put on your spikes and you go. Obviously, you can’t do that but what I am telling you is I think true authentic belief is what it’s about. Believing in yourself that you have value to bring to the world to any environment you’re in will really allow you to be yourself and then allowing yourself to even show your wounds because I think our wounds are what makes us beautiful, I think is what makes us relatable. And so, that’s what I believe being truly authentic is. You can do that in any environment, even in corporate if you got to make some subtle changes to fit into the culture, but you can still be yourself and be a little vulnerable and strong at the same time if you truly believe in yourself.

 

Hal Elrod: I love that. Robin Sharma said years ago, “When you’re vulnerable with people, they fall in love with you,” and I never forgot that and I always swap out the word or I don’t swap it out but I go back and forth with when you’re authentic, people fall in love with you. And I love what you just said, which is show your wounds. Our wounds make us human. It makes us relatable. And I think that there’s that fear of, well, if I show vulnerability, if I’m vulnerable, people will think I’m weak or they’ll judge me or they won’t like me. And, isn’t it the opposite that’s true?

 

JB Glossinger: Yeah. Because you’re able to show that, right? I think that’s what’s truly being authentic is that you have enough strength to actually talk about your weakness. And I think that’s a really important thing. Because many of us are so worried about what other people think that we’re afraid to discuss the weakness but, in our weaknesses, where our strength comes. I mean, we grow by what we go through, right? So, if you’ve gone through a lot and as you meet more and more successful people, and that’s a loaded term, very relative, you realize most of them have gone through things. And the more you go through and the more you’re able to discuss that, I think the more people you can actually help.

 

Hal Elrod: Yeah. I know for me that whenever like I did an episode recently to start the new year, counterintuitive to what most people would expect from I think a podcaster, which was why 2019 was the worst year of my life. And it was just very authentic. I had a really difficult year last year, developed anxiety, diagnosed with post-traumatic stress disorder, stop sleeping when I’m sleeping three or four hours a night and still dealing with that. But the comments and feedback on that episode, both in quantity and quality were probably the best feedback I’ve ever gotten. And I think that we all have stuff, right? We all have stuff. We’re dealing with challenges, insecurities, doubts, struggles, stresses. When other people are authentic about theirs, and as you said, show their wounds, when you show your wounds, people go, “Oh, you’re not trying to be cool. You’re not trying to impress everybody. You’re like me. You’ve got stuff you’re dealing with. So do I.” And I think it makes people feel safe to, A, be themselves. It validates who they are and also safe to open up and actually create a connection with another person, whether it’s face-to-face or even just listening on a podcast or reading a book and being like, “Wow, this person’s gone through stuff. I can relate.”

 

And so, yeah, actually real quick, right after I read that quote from Robin Sharma, when you’re vulnerable, people fall in love with you. One of my biggest fears at that time was right after my car accident when I was 20, 21 years old, and I had brain damage. So, I had a horrible short-term memory. And I was really thinking at that time, my dream was to be a professional keynote speaker, motivational speaker, if you will. And I thought, I can’t remember what I’m talking about half the time in mid-sentence, how in the hell am I going to be a professional communicator for a living? And I was so afraid and one of the first speeches I gave, I forgot what I was talking about mid-sentence, completely forgot where I was going, and my brain just kind of very quickly and kind of witty, I went, “Hey, you guys, this is a team effort. I have brain damage. I don’t know what the heck I was just talking about. Can we work together? Can you guys help me?” And the audience, people started shouting out, “You’re telling that story about your mom,” and I go, “Yeah, okay. What was the story about?” They go, “It was the one where…” and three or four people yelled out until finally, I go, “Oh, yeah, yeah. Oh, thank you so much. I got it”. And then I go back in.

 

But I still remember to this day, seeing a sense of like connection that the audience went like we all kind of breathed the sigh of relief. And I realized that that vulnerability of that fear that I had when I just put it out there and I’m like I have brain damage, and I can’t remember what I’m talking about, they didn’t judge. They didn’t dislike me. They’re like, “Oh, this guy needs help. He’s a human being,” and then they helped me and then we all won, if that makes sense.

 

JB Glossinger: I love that. It’s similar to me in MorningCoach. I mean, for years, I’ve done it. It’s gone up and down. The technology has failed. I mean, I’ve made more mistakes than anybody and I just have always gone to my audience and said, “Look, guys, I’m sorry. It’s not working. I thought it was.” And everybody is with me. I mean, those years of like the $5,000 image consultant and trying to be perfect. I mean, when I gave that up, I mean, my emails have spelling errors. They don’t look that great. It is what it is and instead of trying to be perfect all the time, I just try to help and love and put good energy out there and be the best that I can be and do it with the right intention. And I think you can’t lose if you do that. I mean, there is a caveat in the corporate environment. We got to play the games a little bit but I think in overall life if you just go out there with the right intention to help and really help with no agenda, it always works. It just works out. And it always has for me. I’m not saying it’s been perfect. It’s been the opposite of perfect, but it just has worked in the big picture of things.

 

Hal Elrod: Yeah. It’s giving up being perfect for being authentic. I love that. I love that. Well, so where I was going to start was I’d love you to share a little bit about your background. And when I say your background, obviously you can share anything that’s relevant but for me, I’m curious, like the journey that led you from pursuing advanced degrees to now spending most of your time golfing, but still making this great living like what’s that journey? What are the key defining moments along the way?

 

JB Glossinger: Well, and I appreciate you asking. There’s been a few. I was in corporate. I come from a blue-collar family in Indiana and I was making 10 times than my parents have ever made. And I’ll never forget the guilt of sitting in the office running. I was in aerospace running the company on the board at like 34, 35 and feeling so guilty that I felt that I shouldn’t be there at that point. Just saying, “Just be satisfied. Who are you to think you deserve more?” or “You’re making so much money. Just settle.” And that was a big moment for me because I had a lot of psychological issues in that office going, “But this isn’t what I want to do,” and then the other little devil on my side saying, “Just quit,” and then the little guy on the other side saying, “But you need to be satisfied.” And I think a lot of people go through that. It’s like, when do you settle and when do you push? And I finally went back to my mentors, Tony Robbins, Zig Ziglar, all the motivational speakers that I love, and really looked at what I wanted. And the truth was, I never wanted to be that business guy. I wanted to be free. I wanted to do what I wanted to do when I wanted to do it. And that was a big change for me. So, I did what most normal people would do. I quit my job. Not really most normal people. Wrote a book and had it fail. I mean, it was a disaster.

 

Hal Elrod: It was at what age?

 

JB Glossinger: I was probably about 35, 36 at that time. I’m 50 now so about 15, 16 years ago.

 

Hal Elrod: Okay. I’m just curious. I want to dive in a little bit on the weeds as you’re going here but did you have money saved like did you quit the job? Did you jump with like nothing and just go, “I’m going to pursue my dream. Screw working for somebody else,” or what was the thought process and like logistically, were you set up with a little bit of savings? How did you do that?

 

JB Glossinger: No savings, but we had bought a cleaning company, which we still have, which has been great. So, we had something thrown off some income. It wasn’t enough. I literally thought and you’re going to laugh at this, I spent the last $40,000 I had on a self-published book with The Vanity press. And when the book came, it was filled with errors and it was because I didn’t read the PDF before. And so literally, I had a house full of books and I was telling my wife that I would be able to sell these in a weekend. I literally thought that, that I would sell these 4,000 books in a weekend. I actually paid to speak at an event for $500. And I went to that event with about 1,000 books and I left with $998 and $475 less money in my pocket than when I went there. So, it was a disaster. I mean, everything it didn’t work. I actually bought a DVD or CD production machine before that and I literally thought you went out there and everybody just bought your stuff and it was, I mean, literally a disaster, Hal. I would never want anybody to go through what I went through those couple of years.

 

I remember going to this little bookstore and going to give a speech on my book, and they put the books up at the counter and nobody was there. And there are these white chairs. So, I did a little kind of I was getting ready to go and a guy sat down so I got all excited. And I started reading my book to him, and he got up and left. And so, I didn’t even know what to do. Nobody was sitting there. So, I just gave the speech to the empty chairs and then as I was walking out, the teenager that was working the door said, “Do you want the books?” I literally said, “Just keep them,” and I went to my car and I cried. I literally cried. I mean, everything that I dreamed about doing like you being a motivational speaker, writing a book, going out and helping people was just collapsing in my face. I mean, these books were all over my house. There were 4,000 of them. I thought it was like 10 books. It was 4,000. So, I just stared like the worst defeat in my life every day when I went home.

 

Hal Elrod: It was a reminder.

 

JB Glossinger: Yeah, I hated that book. I love it now because I wouldn’t be here. But what it led to was a buddy of mine telling me, “Well, you got a good message. Why don’t you do something in the morning?” So, I searched for URLs in early 2005 and I found morning coach. And so, I said, “Ah, do morning coach.” So, I started MorningCoach, and this is a funny one, I went and got a book called How To Build A Website In 24 Hours With Dreamweaver. And I sat up on a Friday night until Monday morning, and I built the first MorningCoach.com. It may be the first squeeze page or one of them because I said, “Put in your email and I will give you an 800 number you can call in.” And MorningCoach originally was on FreeConferenceCall.com, and people used to call in and I would do it at 6:30 in the morning and 9:30 in the morning for the West Coast. And it was a conference call.

 

Hal Elrod: It started as a conference call. Okay.

 

JB Glossinger: Yeah. It was a conference call. So, I would do it and I would go on Myspace. I’m dating myself and I would put ads up all over Myspace. If you want energy, go to MorningCoach.com, give me your email and you’ll get the 800 number to listen. And people started listening. It was crazy. But then I failed again. Too many people listened. You go through 100 people on the call. And so, the conference line started crashing. And so, I didn’t know what to do. So, I googled, it wasn’t Google at the time. It was Yahoo or Altavista or one of those. I don’t even know back then, one of those groups. And I found how to put audio up on the internet and it said this podcasting thing. I didn’t even know what it was. I had never even heard of it. And I knew there was an iPod because we had the YouTube version of it, like in 2005 with the music on it. And so, I said, “Okay. Well, then I record this and put it up.” Now, what was crazy, I was recording on FreeConferenceCall.com and I didn’t know how to mute the lines. So, in the backgrounds of my first episodes, there was literally you could hear a tank, a stream, and a flush. And I would get emails from people going, “JB, are you going to the bathroom because we can hear you?” And those are my first episodes that went up on iTunes.

 

And for the first 100 to 150 through 2005, nobody listened. I mean, very few people. It really wasn’t doing much but I stuck with it. I still to this day don’t know why. I got to share the stage with Wayne Dyer and his book Wisdom of Ages. It was on my desk and I think that had a big part of it. I kept looking at that book on you can do this. But then in 2005, iTunes put me on the cover of Apple like the whole thing, “To start your new year, you should listen to MorningCoach.”

 

Hal Elrod: Wow.

 

JB Glossinger: Yeah. And I went top 25. I beat everybody. My podcast had become number one in self-help. You know, how it has the top 10 downloads and then the top ones that are. I used to have all the episodes on the right, all top 10 on the right. So, we really started doing well. Things were working but between 2005, early 2006 and 2009, I didn’t make any money, but I was speaking at Blog World and people were getting to know me and things are going well but I wasn’t making any money. So, in 2009, I decided that I needed to go pay and so at the time it’s $20. Now it’s $30, but I went paid and at that time I had 12,000 members in a website. I think I had one of the first membership sites and I started charging $20 a month. And 1,231 people went with me. I’ll never forget that. But the rest of them hated me. I mean, I got 66 negative reviews. I got hammered. And that’s why we…

 

Hal Elrod: When you started charging?

 

JB Glossinger: Yeah, it was crazy. I mean, that was another day I cried. Because I thought so many people would go with me. I thought, “Man, I’ve done this for so many years for free,” and I was honest. I was like, “I need to make money. I’m not making money.” People want to sponsor me for $200 a month and, I mean, we were broke. We had lost our house at this time. I mean, it was bad. I was doing websites to try to make money while I was doing MorningCoach back then. So, it was rough. And then I started taking coaching clients on it and, obviously, you do the math, 1,231 times 20. It was like a billion dollars to me at that time. Changed my business, changed my life. And since 2009, I’ve had MorningCoach. We have our community. A lot of those people are still with me. I’ve had a couple of coaching clients billing me the same amount of time. It’s pretty crazy. And we built a great community of people around the world. We’re 90 plus countries, and I still do Monday for free and charge for the rest of the month. And now I have obviously masterminds and other programs, but I really haven’t marketed much because I’m usually done by 10:30 and out playing golf and that’s just the lifestyle I wanted to build and I really believe we manifested that through helping people and being authentic and just putting energy out there.

 

Hal Elrod: What a story. We don’t have time for me to – literally, offline, me and you might have another conversation and just go like not only your journey, I’m like, “Wait, I self-publish with Vanity publisher. They sent me a book with typos that printed,” like not only your journey have we gone through so many similar things but the timeline. I’m like, “No, that was the year I did that. That was the year I launched my group coaching program. That was the year…” Yeah, it’s really, really fascinating to hear you share all this. Now, when we spoke the other day, you said something that really caught my attention and all to the best of my recollection here. You said something along the lines of you said, “Hal, when I started to try to do a lot of fancy internet marketing techniques, it really hurt my business,” and you said that you thought that the people that had been doing this for years could see the marketing was very inauthentic.

 

And I relate to that a lot where just marketing in general, like, I just want to add value, add value. We’ve had a couple of sponsors on the podcast, and I always am encouraged, “Dude, why don’t you have sponsorship?” And it’s just like this, “I’m not doing it to make money,” like, yeah, I guess it couldn’t hurt and I should, but I just wanted to hear from you because that’s like always a fear of mine is I’m like I don’t want to market to my community, even though there are certain things that I’m like, “Well, I’ve got this event or this thing that would add a lot of value. I probably should do some marketing.” But I wanted to have you share that, that when you started to do the fancy internet marketing, which you think that’s going to, well, more marketing, you’re going to do better or whatever, but you actually, it almost killed your business. Talk about that.

 

JB Glossinger: Yeah. So, probably about I would say 2013, 2012 I decided to be a bigwig.  You know what I mean? I was going to decide, let’s go blow this thing up and took a lot of courses and spent a lot of money on masterminds and went out and started learning and started to apply some of the techniques. And though they worked in certain ways, the fundamental business like my most important people could see that it really wasn’t me, the tribe that I built, I guess the term we could use. And so, it really hurt me in the long run. The money came in and some of the techniques work, but then the other day, it wasn’t a long term that I was looking for. And so, I don’t want to hammer marketing so much, but I think there’s this false thing out there that is the answer to everything where I think it’s the opposite. I think it’s the relationships you build. And I teach people and I know, not everybody here is entrepreneurial, but I say go get 500 people over five years. If you do that and you get $2,000 a year from them in value-added services and love them and help them, that’s a million-dollar business. So, even 100 people with $2,000 a year in value is $200,000, right?

 

So, this whole thing that you need all these Facebook people and you need to run Facebook ads and you need to do all these things. No, you need to get out and talk to people and love them and shake hands. I would assume most of your listeners haven’t heard of me, maybe some have but you don’t need millions of people and that’s what I’ve learned in that process is when I went to go get the people and focused on the numbers, it killed my business and as I’ve gotten back to focus on the people instead of the numbers, it works. Now, how do I market? I believe that you just tell people. I got an event coming up. This is what’s happening. I got this course coming out and that’s what’s been successful for me. I don’t have to do a bunch of fancy stuff and shoot a ton of videos and do all these things because most people that are going to buy from me from the warm market anyways, right? So, they already know me. So, it’s just like, this is what we’re going to do. And I think what marketing is now is to go get those 20 people a month or five people a month and get to know them, put them in your systems so that you can offer them something.

 

And that’s been my focus and it really, really works well, develop great communication channels and help others instead of trying to do some of these buy the $3,000 course and then add this technique and you’re going to do this webinar, which will convert into this funnel, and then you’re going to make all this money. No. Just focus on value and then put out great things and some things will work, some things won’t, and be honest with it and keep moving. But, yeah, marketing is a weird thing. We need to do it in a way but I think if you overdo it, it can actually hurt you.

 

Hal Elrod: Yeah. No, I agree. And that’s one of my biggest insecurities in businesses is overmarketing. And actually, similar to what you shared in terms of just adding value and really even one-to-one communication, I launched. This is where we had a similar year when, by 2009, I think it was the first time I went from being a one-on-one coach to launching a group coaching program. And it happened totally accidentally, where my coaching feedback it was like $500 a month or a few calls a month, and I had a manager of a company reach out and he said, “I can’t afford your coaching fee. I’m new and I just started in my business but I’ve talked to four of my colleagues that are also new. This is our first year in management and we were wondering if we could all come on a call like basically all hire you and pay you $100 each, $500 total, and just get on one call. And we all kind of get together ahead of time and talk about what we want help with.” And I’m like, “Sure. I’ve never done it before but let’s give it a try.”

 

And after the first couple of calls, they said, “Hey, we have other managers that want on and they want to pay $100 a month to join in like, we got three of them.” And so, long story not too long and, hopefully, this is helpful for anybody listening in terms of you can apply something like this because it’s old school, you almost like go, “Well, it’s not fancy funnel-y,” but like the light bulb went off and I went, “Yeah, wait a minute. If I’m doing this call anyway and I’m adding a lot of value, if I can go from five to eight, why not go to eight, right?” Or if the value is the same and I could just scale this with a lot of people and I emailed those five clients that started out with me and I said, “Hey, do you have anybody you know that would want to get on the program and join the calls for the same price you guys are paying?” And they emailed a bunch of referrals. I literally reached out via text and then jumped on a one-on-one call for like 15, 20, 30 minutes with each of these people but doing that and it was $100 a month, within a few months, it grew from those five individuals to like 220.

 

So, again, you can do the math to 220 times $100 a month, now it was more like you said, like a billion dollars. That was more money. I just had my first baby, my wife and I, and this was like a total game-changer. But again, it wasn’t doing the fancy internet marketing. It was literally texting prospects, and I at least got to where I had a text that I could copy and paste like a little script so I don’t have to type it out every time. But yeah, I mean, I literally grew a multi-six-figure business one person at a time.

 

JB Glossinger: And I think we have a mutual friend. You know Brian Kurtz, right? You know Brian?

 

Hal Elrod: I don’t. I do. Brian, I’m sorry.

 

JB Glossinger: Yeah. He comes from the copy world. He knows like everybody just a guy that’s…

 

Hal Elrod: Oh, oh, oh, I have a picture in my head. I think I know who you’re talking about.

 

JB Glossinger: Yeah. Direct marketing, kind of copy guy, really good guy. But he learned from a guy named [Mark Halston – 26:07] and they used to say that the biggest problem people have is you’re trying to create markets, instead of finding the demand. And I think what you gave a great example was just listening. And then the demand kind of came to you where I think where a lot of people struggle, and I know you have entrepreneurs on the show, and people that are maybe trying to become entrepreneurs, they’re out there trying to invent something or create something. When in truth, what they should be doing is building that group of people and then listening for the demand. And I think that’s a huge mistake we all make because we can all be great marketers if we just listen for the demand. We could all be great sellers on eBay and Amazon if we could buy it cheaper than everybody else. Those are basics, right? And for some reason, we always try to get too cute with this stuff and what happens is it just hurts us where if we just listened to the demand, we’d make sales. If we could just buy things cheaper and put them out there, we’d make money. Just that’s how it works.

 

Hal Elrod: Yeah, you’re absolutely right. Yeah. We overcomplicate it and going back to the basics and simplicity is the key. So, you’ve hosted the morning coach podcast for 15 years now if I got that right?

 

JB Glossinger: Yeah, like14 years, but with the conference call, it’s been 15 years. So, I think I’m on 3,806 episodes. I never used to do it on the weekends, but now I do it 365 days of the year.

 

Hal Elrod: So, how many episodes have you done?

 

JB Glossinger: 3,806 I believe was today’s.

 

Hal Elrod: Welcome to Episode 3,806. And let me ask you the format, right, this is you giving kind of your best wisdom. Am I right?

 

JB Glossinger: Yeah, 15 minutes a day. And so, if you listened to the beginning until now, you would have to listen, I think it was 35 days, 24 hours a day and you could listen to all the content and catch up.

 

Hal Elrod: All right. So, that’s an insane amount of wisdom that you’ve collected that you’ve shared, having hosted the MorningCoach podcast for 15 years, done 3,000 plus episodes. What would you say has been the most valuable and helpful wisdom that you’ve shared that you can kind of encapsulate and share with our audience now? Again, Achieve Your Goals Podcast, like what’s the greatest wisdom you’ve learned on, hey, if you want to achieve your goals, your dreams, you want to create results in your life, like these are the top three things that you have to do or the number one strategy or…? Well, I’ll turn it over to you.

 

JB Glossinger: Yeah. No, I just see it all the time, Hal. It’s fear, overcoming fear and having the faith to go out there and make mistakes. It goes all the way back to what we started with, authenticity, right? You can’t be afraid to go out there and fail, because you’re going to. We all suck at the beginning with all the things we do and it’s just you got to go out there and give it your best shot and learn from that. And I think having that, like, different view on failure is so key but really, it’s the fear. We all are afraid of going out there and doing things. I still am.

 

Hal Elrod: Sure. Me too.

 

JB Glossinger: Yeah. So, I’m just trying to get people to open their minds up to different ways of living and the different thought processes and the ways to get over that fear so they can go be their best self.

 

Hal Elrod: So, give us something. How do you get over the fear? How do you get over it or how do you act in spite of it?

 

JB Glossinger: You have to get that big why. You got to get really excited about what you’re doing and you got to take a chance. You just got to go out there and do it like one of my, the people that listened to me, Ginelle Mills, was a stay-at-home mom. She decided her little baby got burned on a seat and she didn’t know what to do so she decided, “Well, I’m going to go try to figure this out.” So, she just started talking to friends and created a concept called Cool Wazoo. Next thing she knew she was on Shark Tank. So, I think you just have to go do things and you can’t be afraid of failure. I mean, that’s the number one thing. I mean, I failed so much. I mean, there was a guy going to the bathroom in my podcast at the start. The perfection thing really kills people and whether you’re going for a promotion at work or you’re trying to build something, you got to go out there and just start doing it. Being a student, a constant student is one of the things that will kill you and we are all students, right? We have to actually start doing things at some point.

 

Hal Elrod: Yeah. And I think that it’s been said the only failure is either in not trying or in giving up too soon. And I think that what you’re talking about is that, yeah, the fear is there. It’s always going to be there. Even the most successful achieving people in the world, they’re always afraid of the next level that they’re pursuing. They’re aspiring to reach or afraid of the next challenge and what it might mean if they don’t overcome it or if they fail. And I think that, yeah, literally is as simple not easy. But it’s as simple as going, “Okay, I feel fear.” That’s, “Okay. I feel bad,” and it might even be as far as going, “I love myself in spite of having fear.” And even though I have the fear, I’m going to do the thing I’m afraid of, and even though I might fail, I’m going to accept that that’s a possibility and still do the thing. I mean, it’s so simple as you just got to do the things you’re afraid of. The only real failure is not in not getting the outcome that you want because that just gives you more information to pivot and go after a different outcome or a new outcome.

 

But it’s not trying in the first place, letting your fear stop you or in giving up because you’re afraid so I love that. So, that’s the first thing is overcoming you say fear, having faith to make mistakes and fail, have that big why that drives you to be willing to do the thing you’re afraid of. What else? What other wisdom you could share?

 

JB Glossinger: Well, I think, the second thing is that people get so caught up in the minutia of life whether it’s at their corporate job or in their business that they forget to do the one or two things that two years from now, three years from now are going to make the big difference. So, we overestimate what we can do in a little bit of time. We underestimate what we can do in a long time. So, we stop writing the book. We stop making, building the business on the side because life takes over and what happens is Monday becomes Friday, Friday becomes a month, a month becomes a year, then 10 years later you go, “Gosh, if I would only done this.” So, finding a way to fit in those one or two things every day that are going to make a difference, maybe not this year, but in two years and five years and 10 years and not neglecting those. I see so many people neglect the really important things that are going to make the big difference, maybe learning a language, adding skills, just getting out of the minutia of life and focusing on those one or two things that can really add value later on down the road.

 

Hal Elrod: So, what I picked up within what you just said, is that what prevents people from doing that it seems like there’s a lack of urgency. Would you say that there’s some truth to that?

 

JB Glossinger: Yeah. I would say there’s no immediate result, right? So, it’s like I’m learning a new language. What’s this going to do for me? Well, if you become fluent in five years, you open it up. Just think if I’m working on my Spanish. I’m almost fluent. I could do MorningCoach in Español. It’s a whole another market to me.

 

Hal Elrod: Yeah, great point. I love that.

 

JB Glossinger: But it’s going to take years and years to become fluent. So, what can you do? I mean, that book that you’ve had there, there’s so many people want to write a book. You did amazing with yours but the reason they haven’t written a book is because it’s something they don’t see the immediate result. It’s going to take a long time to finish. So, they put it on the side, and then it never gets written because life will take over. So, finding those one or two things that you need to do every day that you do that are going to take you to your dreams are really important or hit your big goals.

 

Hal Elrod: Got it. So, find the one or two things, commit to those every day even though the results might take months, years to manifest. All right, anything else that you’d like to share that you think is really helpful for people to…?

 

JB Glossinger: I think we brought it up earlier, being authentic, but not being a victim. And the thing I love about you, Hal, you’ve had your challenges along the way, but you’re authentic without the victimhood and I think that’s a hard thing for a lot of us because we want to be authentic and sometimes when we start to talk about our scars a little too much, we become that scar. So, the scars are what our strengths are, but we are not our scars. We need to rise above them and not be a victim to the things that can hold us back. And that’s where I think the – I hate the word balance but you got to have that mixture, where you’re very vulnerable, but yet you’re strong enough to not be the victim and let things hold you down and see that life is what it is like we were having a conversation earlier. It’s how can you see the brighter things in life and find that some way when you’re going through the pits of hell, right? I mean, how can you get through that and not fall into victimhood? I think it’s so critical.

 

Hal Elrod: Yeah. It’s something that I can relate to having for the first time in my life really kind of felt like a victim recently and go, “Man, why has all this bad crap happened to me?” Other people have been wondering that for a long time, but so for you being authentic without being a victim and staying optimistic. Is there any part of your daily practice, whether it’s meditation or affirmations, or visualization, or anything that you do or just even a mantra or mindset that helps you to stay positive, stay optimistic, while you’re being authentic and failing forward, if you will?

 

JB Glossinger: I’m going to preach to your choir. It’s all about that morning routine. I got to set up my mornings, right? I am the MorningCoach. I listen to MorningCoach in the morning. I wanted something positive. I actually listen to myself because I kind of believe I don’t want to say channel it, but it comes from somewhere else. And I don’t get to listen to it, right?

 

Hal Elrod: I love it. Yeah.

 

JB Glossinger: Yeah, listen to it in the morning. I believe having that strict morning routine. I have my lemon water with my certain stuff that I put in there that I detox with. I just think that more, I mean, who am I talking to here? It’s Hal. I forget your Miracle Morning. I mean, you get it, right? But, yeah, I think it’s setting up the morning, setting up your day to win is so critical. So critical.

 

[CLOSING]

 

Hal Elrod: Yeah. I love that. I love it. Well, JB, I would imagine that on your other 3,806 episodes that you’ve you just scratched the surface, if even that on the wisdom you contain, man. So, I love your authenticity and I love the way you think about business too just that you really look at how can I add value in any financial compensation will be a result of a reflection of how much value you’re adding and how many people that you’re helping. So, JB, thanks for the work that you do in the world and have been doing for a long, long, long time.

 

JB Glossinger: No. Thank you, brother. We’re both at this thing. I mean, I love it. This has been a long time. It needed to happen a long time ago. We’re kind of the morning guys getting people motivated and I think it’s so important.

 

Hal Elrod: I know. Yeah. It is funny, dude. I know how much you selling that MorningCoach domain for. I’m just kidding. Anyway, love to you, brother. I’m sure you got some golf to go do but I really enjoyed this conversation, enjoyed our conversation the other day, I enjoy the start of many conversations to come, and if there’s anything that I can do to support you and your work and your mission, please don’t hesitate to let me know.

 

JB Glossinger: No, and vice versa. I’m ready to go, man. We got the morning world. I love it. Let’s keep it going. Let’s keep the energy out there and keep helping people. That’s the whole key. If we can get people away from thinking they can’t do it and believing they can, we’re going to move much closer to making the world a better place and that’s really what it’s all about.

 

Hal Elrod: It is. It is. We’re part of the big human family. All right. Well, goal achievers and members of the Miracle Morning community, thank you for listening to today’s episode of The Achieve Your Goals Podcast talking with JB Glossinger. And finally, JB, is it Glo-see-nger or Glo-zeen-jer? I should know that.

 

JB Glossinger: Yeah, you’re pretty good, Glo-zeen-jer.

 

Hal Elrod: Glo-zeen-jer. Okay. All right.

 

JB Glossinger: So, yeah.

 

Hal Elrod: The G was a little too hard there. JB Glossinger, known as the MorningCoach. You can check out his podcast on iTunes or check him out at MorningCoach.com. And I hope you enjoy today’s conversation as much as I did. And until next week. Go out this week. Wake up early. Nail that morning routine because if you do in the morning, every day, it puts you in a position to win the day, right? So, putting yourself in a peak physical, mental, emotional, and spiritual place in the morning enables you to give your best throughout the rest of the day and it improves your relationships, your health, your happiness, everything else. So, I love you. I really appreciate you listening today and look forward to talking to you next week. Take care, everybody.

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