Pre-order multiple Copies (As Holiday Gifts) and Get Tickets to The Miracle Year Live Event + More Bonuses!

Episode 230: How to Own Your Niche as an Entrepreneur – with Christopher Lochhead

Listen On

Jon Berghoff walked into Christopher Lochhead’s Play Bigger keynote at the One Life Fully Lived conference in Sacramento in 2016. Just a few minutes in, Jon realized that Christopher was expertly teaching how legendary companies (like Facebook) become that way by designing a category.

Over the last few years, Christopher has gotten one question more than almost any other: “How does ‘category design’ apply to me if I’m not going to be the next Mark Zuckerberg?” His answer is Niche Down – a book about how “small” entrepreneurs and people who are seen as unique, different or ground-breaking achieve great success by developing niches of their own.

He joins the podcast to share success stories of entrepreneurs selling crazy socks, sushi burritos, bundt cakes, reggae, surfing, and more – and you’ll almost definitely be surprised by what you learn.


  • Why “hustle, hustle, hustle” and “follow your passion” are some of the worst pieces of advice ever given.
  • The reason category design has nothing to do with personal branding – and why the notion of personal branding is disastrous for business.
  • Why now is the worst time in history for American entrepreneurship and what Christopher is doing to change this.
  • The reasons people who are different – and don’t fit in – are almost always the people who make the biggest differences.
  • How to escape competing in the current paradigm, make the world see things the way you do, and evangelize the problem – not the solution – in order to achieve massive success.
  • How you can stay true to yourself and your vision while also protecting your niche from competitors.


CLICK HERE to learn more about Christopher’s book – Niche Down: How to Become Legendary by Being Different


If you enjoyed this post and received value from this episode, please leave a quick comment below and SHARE with your friends. Thank YOU for paying it forward! :^)

COMMENT QUESTION: What is your big takeaway? Write it in the comments below.

Leave a Reply

Your email address will not be published. Required fields are marked *


Related Posts

Feel Better Instantly

499: How to Feel Better Instantly

Ever noticed that when you’re struggling in certain areas (finances, relationships, etc.), you can get caught up in negative thoughts and emotions, and suddenly it feels like nothing is going your way?

What if you can change that narrative? In today’s episode, I’m sharing the three steps I use to instantly shift my perspective to feel better about my life. These steps improved not only my mental well-being but also my relationships with my friends, my wife, and my children.

Read More »
Rise Above Discouragement

498: How to Rise Above Discouragement and Help Others

In a world seemingly drowning in despair, pessimism, and negativity, it’s easy to feel discouraged. But what if we could rise above our own feelings of discouragement and help others do the same?

Today’s episode is your personal roadmap to transcend discouragement and be a source of positivity for those you love and those you lead.

Read More »

Interested in Hiring Hal Elrod To Speak at Your Next Event?

Subscribe to Hal's Podcast

Have you downloaded the free App?

Have you read the book?

Have you watched the movie?