Goldman Sachs recently predicted that up to 300 million jobs could be displaced by AI by 2030, a staggering shift that is already creating overwhelm, exhaustion, and a deep sense of instability for millions of people. People are nervous and afraid, and who can blame them?
But what if this moment of uncertainty is actually your chance to reclaim control of your life, your freedom, and your future?
Today, I’m joined by my longtime friend Amber Vilhauer—marketing visionary, bestselling book launch strategist, founder of NGNG Enterprises, and one of the most grounded, service-oriented entrepreneurs I’ve ever met. Amber has helped thousands of authors, leaders, and CEOs build meaningful impact online, all while staying deeply rooted in humanity and connection.
In our conversation, Amber shares why AI doesn’t have to be a threat, why authenticity and alignment will define the next era of entrepreneurship, and how to navigate the coming wave of job displacement by leaning into your unique strengths, voice, and values.
KEY TAKEAWAYS
- 300 Million Jobs Could Be Displaced by AI?!
- Entrepreneurship Can Be a Path to Freedom
- The Simplest Way for Anyone To Become an Entrepreneur
- How Amber “Accidentally” Became an Entrepreneur
- How Cutco Shaped Our Business Philosophies
- Why Treating People Well Is the Foundation of Success
- Authenticity and Living In Alignment Breeds Success
- How Childhood Experiences Influence Adult Behavior
- Amber’s Framework For Helping Entrepreneurs Alignment
- How To Get Amber’s Book For Free
- Using AI Effectively Without Losing Your Originality
- Amber’s Message to Anyone Overwhelmed by AI
AYG TWEETABLES
“They're waiting to see, which is the worst thing that you could be doing. This is a time to be proactive.”
– Amber Vilhauer Tweet
“If you are well, like you are proactive with your self-care, it's going to give you the most resources to tackle the day.”
– Amber Vilhauer Tweet
“When you're in alignment, that is when things happen more naturally to your highest benefit.”
– Amber Vilhauer Tweet
“Business is really designed to be a self-expression of who you really are at your deepest root.”
– Amber Vilhauer Tweet
“Alignment means living in line with your deepest values, beliefs, and needs. So, once you can really understand who you are at a root, let the business be an expression of that, where you're treating people really well, and I promise you will experience such natural abundance.”
– Amber Vilhauer Tweet
“AI is only going to be as good as the questions that you feed it and the context that you feed it.”
– Amber Vilhauer Tweet
“The lesson there is to learn AI, not be afraid of it, and then constrain it.”
– Amber Vilhauer Tweet
“The best thing that you can do right now is get extra sleep. Go on walks, stretch your body, drink more water, meditate. Open up to safe people that you could really be your truest self around. Start writing. Trust your voice. Be consistent. Just be gentle with yourself and remember, you are going to be okay. This too will pass. You will triumph once again.”
– Amber Vilhauer Tweet
RESOURCES
- AmberVilhauer.com
- NGNG Enterprises
- Amber Vilhauer on LinkedIn | Facebook | Instagram | YouTube | X/Twitter
- Infinite Impact: The Entrepreneur’s Strategic Guide to Books & Business Success by Amber Vilhauer
- Aligned Entrepreneurship
- Goldman Sachs article – predicts up to 300 million jobs could be displaced by 2030
- Tom Bilyeu
- Cutco
- Jim Rohn
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Hal Elrod: Look, right now, a lot of people are scared, and honestly, for good reason. AI is reshaping the world faster than anyone expected. In fact, Goldman Sachs predicts up to 300 million jobs could be displaced by 2030. So, the question is, what happens to you? In today’s conversation with my longtime friend and marketing visionary, Amber Vilhauer, we talk about how becoming an entrepreneur isn’t just about making money. It’s how you take your life, your freedom, and your future back into your own hands. We also dive into how to stay aligned, calm, and purposeful in an uncertain world, and why your humanity, your authenticity, and your relationships will always be your greatest advantage over AI.
So, if you’ve been feeling a little overwhelmed or uncertain about the future, this episode will remind you you’re going to be okay.
[INTERVIEW]
Hal Elrod: Amber, are we both giddy for different reasons or the same reasons?
Amber Vilhauer: I love this guy.
Hal Elrod: I love you. And no, but we’re also giddy because it seems surreal, because I don’t think either of us has ever rescheduled a podcast so many times. I think we scheduled the first time to do this in like a year ago, maybe.
Amber Vilhauer: Yes.
Hal Elrod: And then I got sick. You got sick. You had a concussion, which we’ll probably touch on later.
Amber Vilhauer: I got a concussion, and that’s been that month, right?
Hal Elrod: Yeah. It’s been like, yeah, it’s taken unwavering faith and extraordinary effort for us to get to this point.
Amber Vilhauer: But the good news is we’ve known each other for many years, almost two decades, which is really crazy. And we’ve worked together, we’ve had fun together, we’ve shared friendships and losses together. So, it’s just now we’re bringing the rest of the world into this goodness.
Hal Elrod: Totally. Yeah. And it’s also like it’s not like weird like, “Oh no, I have to tell this podcast guest that I am sick.” It’s like, “Hey, Amber, I’m so sorry. I’ve got to reschedule,” and vice versa. But we’re here, so it’s happening. I’m excited because when I asked you what you wanted to talk about, in fact, I’m going to reference the text message you sent me. You said, “Let’s talk about the state of the world, the sheer overwhelm, uncertainty, and exhaustion.” And I can say why this is so crucial that we focus on self-care and get into alignment. And I was like, “Phone drop. Yes.” I mean, there’s nothing that I think is on people’s minds more. Well, I was going to say more than the state of the world, but the state of their lives is more. But then it’s like the state of the world.
They’re almost interchangeable. Like, oh my gosh, what’s going on? AI is taking over. Where are we headed? It’s never felt so uncertain. And even people like Tom Bilyeu, if you watch Tom, I’m like, “My whole world has been like predicting the future based on trends,” and he is like, “AI has completely taken that ability away.” So, with all of that, I’ll let you start where you want. Based on that text, talking about the state of the world, where would you like to start?
Amber Vilhauer: Well, March of this year. So, I am healing from my concussion, and I’ve been in business for almost 20 years, so I have been able to see market trends, predict certain behaviors. I work with a lot of leaders and emerging leaders who want to help be in service to other people in a variety of ways, so a lot of authors, speakers, coaches. I help them build their brand online. I do bestseller book launches. So, I’m really plugged in with a really interesting vantage point. I have people who are brand-new entrepreneurs. People are just thinking about writing a book to CEOs of major international Fortune 500 companies and everything in between, right?
Hal Elrod: Yeah.
Amber Vilhauer: So, it’s March of 2025, and I’m healing from my concussion, and I read this report from Goldman Sachs saying that by 2030, 300 million jobs would be displaced by AI. Then, about a month later, I hear another report that’s saying 85% of the jobs haven’t even been invented yet that will happen in 2030. So, I’m sitting here doing the math, thinking, well, Hal, what the heck is going to happen to all of those people? It’s not like they can just jump to another career. I mean, effectively, people are no longer relevant in the workforce.” So, I started imagining that a lot of these employees would start to explore freelancing, entrepreneurship. They’ve heard these rumors of freedom, but what we know about entrepreneurship is it’s not easy. Most people fail, right?
Because there’s not a very good infrastructure to teach entrepreneurship then it also requires a certain type of person with a certain type of mindset, emotional regulation abilities. They have risk-taking and overcoming challenges, and not everybody is like that. So, my big question was less about how to serve my existing audience because I believe this is going to be the rise of entrepreneurship, and people that are presently entrepreneurs or are learning entrepreneurship right now are going to have a massive market advantage. But my heart goes out to… And I’m not discounting my current audience, of course, I love them, I’ll help them, but my heart really goes out to these other… People are predicting as much as 90% of employees are going to have their worlds really rocked inside of the next three to five years.
Now, I’m not a doom-and-gloom person. I’m the person that’s like, “Okay, get that superhero cape out the closet. It’s time to fly.” And all summer long, I’ve been working on building that infrastructure to help teach people entrepreneurship so that they can take their life back into their own hands and really experience freedom and stability inside of their family income and so on. But the last thing I’ll say is that I’m just so keenly aware and attuned to how every individual that I am coming across, and I don’t use absolutes very often, but like every individual I come across, they are feeling very scared inside. And they wouldn’t necessarily label it that way, but it manifests in exhaustion, overwhelm.
They’re more guarded. They have more mood swings. They’re more erratic in their behavior. They’re waiting to see, which is the worst thing that you could be doing. This is a time to be proactive. So, that’s why I sent you that text. I’m thinking we need to remind people that if you are well, like you are proactive with your self-care, it’s going to give you the most resources to tackle the day. And when you are in alignment, which I know you and I, that’s a big keyword between us right now, when you’re in alignment, that is when things happen more naturally to your highest benefit. So, we have to be well, and then we need to be in alignment so that things are happening naturally to our benefit. And that’s my opening for you.
Hal Elrod: I love that, and I love that you took or that you approached it from the perspective of that Goldman Sachs article, which I read, and I think many people did, right? And the idea that a large majority of careers, of jobs are potentially going to be replaced by AI, and then there may be many new ones, right? That’s a possibility. But the bridge there is entrepreneurship. And I love that you took it there because I think that if you haven’t been an entrepreneur, it’s an unknown intimidating like venture, like, “Oh my gosh, entrepreneurship is almost as scary as like what AI might do. Like, both of them are unknown to me.” The way that, for anyone listening, if you’re not an entrepreneur at this stage, but you’re either thinking that you want to be or you’re maybe thinking that might be the best option, here’s how to think about it.
It is problem-solving. That’s it. Entrepreneurship is problem-solving. You look for a problem out there in the world, or problems, and then you offer a solution. I’ll give you some examples. My first venture into entrepreneurship I was in sales for Cutco for six years, and then I wanted to be an entrepreneur. I actually was a wantrepreneur, right? Like, I wanted to start my own business and set my own schedule and have freedom and be able to generate more income, and I asked myself, “What problem am I qualified to solve?” And I realized at that time in my life, all I had done is I had sold a lot of Cutco. I figured out how to go from being really mediocre and undisciplined in my life to achieving at a very high level as a Cutco sales rep.
And then I went, “Well, that’s really all I’m qualified to do is I could go help other Cutco sales reps go from struggling and settling for less than they want to achieve at a really high level. I will be a coach.” So, that’s how, right, like that was my first venture. That’s the problem that I’m qualified to solve. So, I started reaching out to all these Cutco sales reps and, “Hey, you want to coach with me? I’ll give you a big discount.” And then my coaching career took off, and then that evolved into books and speaking and all the things. But the point is, I’m just sharing that story for anybody that’s watching, that’s like, I don’t even know how I would be an entrepreneur. What problem might you be able to solve? Ideally, what problem has someone else helped you solve, or have you figured out? And then how might you solve it for others? And that’s the first step, like, to demystify that word, entrepreneurship, it’s just solving a problem. What would you say to that?
Amber Vilhauer: I love that, and I have a slightly different story that I started this crummy little blog, and I was writing these blog posts about things that I found interesting. I had no desire to be an entrepreneur, never thought that was in the cards for me. I just was interested in these topics from what is this digital marketing thing? And, oh, people are making digital products and sales pages and SEO and social media. I just wrote blog articles based on what I was interested in. And then all of a sudden, this woman from Canada comes to me, reaches out, and says, “I just found one of your articles, and then I was hooked and started reading all of your articles, and I wondered if I could hire you to build me a website.” And I thought, “What?” Like record scratch, like I don’t know how, like, can I do this? I mean, I built my own blog.
And that’s where NGNG began was it attracted into me. It was meant for me. So, I think if you were passionate about something like maybe you’re learning something about AI or how to stay relevant in the marketplace, or you have such a unique vantage point in the world. We all do, and it’s based on this unique set of experiences that you’ve had and the belief set that you have, the values that you have. So, I think the biggest challenge is overcoming trust. Like, just trust yourself, trust your instincts, and go to LinkedIn and start writing LinkedIn articles, and then see what the response is. And even if you’re writing about a variety of topics, when you see a lot of people are commenting and engaging on a certain topic, perhaps fan that flame a little bit and see if it’s something that you can turn into a business from there.
Hal Elrod: I love that. Just another perspective on…
Amber Vilhauer: Random. Yeah.
Hal Elrod: On how you find it. And then I think about like Miracle Morning was like, “I solved my own problem of…”
Amber Vilhauer: Exactly. Yes.
Hal Elrod: The interesting thing is the problem wasn’t, “I’m not a morning person.” The problem is, “I’m struggling financially, and I can’t figure out how to turn it around.” And then this Jim Rohn philosophy of your level of success won’t exceed your level of personal development. So, then I’m like, “Oh, well, then I need to develop myself daily into the person that’s capable of creating the success that I want. I did that. I called it the Miracle, right? It’s so interesting. But you were just pursuing something that for you, and then you realized, “Oh, I have a responsibility or an opportunity for both to help other people do what I figured out.” Right? And that was the same thing with me. I figured out this thing, and I’m going to share it with others. I love that.
So, your book, Infinite Impact: The Entrepreneur’s Strategic Guide to Books & Business Success, I’d love to hear kind of your philosophies on what we’re talking about, meaning you don’t think about entrepreneurship from a data, business, right, like financial? Like, that’s all a result of you for alignment service. Your way of approaching business, and you’ve built our websites before, like we’ve worked together, known each other for decades, as you said. It’s one of the most human relationship-oriented approaches to business. And like when you helped me promote our book, it was like this is how you reach out to people in a non-salesy, non-selfish way.
So, I would just love to hear your philosophies around so if someone’s listening and they’re like, “Okay, AI is here, or it’s coming,” whether they’re already an entrepreneur, they’re now maybe thinking about it as a possibility. What does entrepreneurship look like from your perspective to be successful at it in a human values relationship-oriented way?
Amber Vilhauer: Well, I’ll tell you maybe some of the roots of where it comes from first. I think one was definitely Cutco, right? I mean, Cutco was all about word-of-mouth advertising, getting referrals, building rapport, building relationships with Mrs. Jones. That was one. Two was that until I was about 18 years old when I started Cutco, I was invisible in the world because I actually learned from an early age that it was safer if I were invisible because it seemed that there was this pattern that every time I was seen and heard something bad would happen, including my 16-year-old story where I got jumped at a party after sharing a truth, something that I thought was going to help somebody else.
So, I felt like there was this interesting dynamic of just so craving relationship, craving connection for so long growing up. Now, I’m in this Cutco world where everything is about connection and relationship and how it can grow your book of business, it can grow your fame, and you can get promotions, and you can get national trips. Like, the more you understand relationships, the better you can be in that world. And then when it came to entrepreneurship, I guess I carried all of that with me, and I made a decision really early on in my twenties, where my grand vision in the world is to help each individual in front of me be seen, heard, and valued.
Like, that’s what makes me come alive. It’s not making money. And I love money, respect it, want it, spend it, all of it, right? Invest it, give it away. But for me, my whole life’s journey has been about connection with others and the value of relationships, and I just know that when I feel connected, I feel this love that recharges me. It regenerates me, it inspires me, it activates my super conscious self. So, to me, it’s a way of sustaining life, right? Like, this is a really big deal. Now, we’re in business, and I’m thinking, “Well, I’ve got this customer in front of me, potential customer. I’m just going to focus on helping them feel seen, heard, and valued.” And then I’m going to be really honest about what I can and can’t do.
And if they just happen to need whatever I can and can’t do, then they’ll hire me. And then if they hire me, I’m going to continue to make sure they feel seen, heard, and valued at each touchpoint. And then they’re going to be so pleased with what I do that they’re going to want to tell everybody about me, which is exactly what happened. I mean, Hal, we’ve sold so many millions of dollars worth of websites and book launches and marketing programs and stuff over the years, I’ve lost count. The industries that we’ve shaped, the awards that we’ve won, it’s been absolutely remarkable, all from this root of just wanting to treat people well. And not inflating what I can do, which a lot of people do out of self-preservation. I refuse to do it.
I want to overdeliver at each touch point ongoing because I care about how people experience me, because I care about that at the root, right? I think business is really designed to be a self-expression of who you really are at your deepest root. I know that that’s very different than the data-driven, the finances, the metrics, et cetera. That’s why I’m always talking about alignment. To me, alignment means living in line with your deepest values, beliefs, and needs. So, once you can really understand who you are at a root, let the business be an expression of that, where you’re treating people really well, and I promise you will experience such natural abundance.
You won’t have to do meta ads and funnels and 365 email sequences. Like, I don’t do any of that, and yet I never have to worry about where my next client is coming from ever. And I have more than enough business always.
Hal Elrod: It’s so interesting. Because we have similar philosophies, and we both started with Cutco. Like, there’s, there’s got to be some…
Amber Vilhauer: Love Cutco.
Hal Elrod: There’s something in common. What’d you say?
Amber Vilhauer: I just love Cutco. I mean, yeah, I think everybody should take that training program. It was phenomenal.
Hal Elrod: Totally. My daughter, I can’t wait until, yeah. I talked to her about it like, “Sweetheart, how soon before you start selling Cutco?” She’s 16 now. No. Well, what’s interesting is when I was at Cutco, and for those that don’t know, right, high-quality American-made kitchen cutlery that is sold in-home presentation. So, I was 19. You were 18 when we started. And you don’t knock on doors. You start with people that you know. So, you’re literally showing Cutco to your mom and dad and your neighbors and your grandparents, and your aunt and uncle, and your friend’s parents and your parents’ friends, right?
But what I realized early on is I go, “Oh, I’m going to focus 100% on getting referrals and creating such a rapport and connection and trust, and likability with the person in front of me that they feel comfortable referring me to their friends. And then I won’t push the product at all. Like, if they want to buy it because I don’t push the product and I’m not hard-selling them, I’m just like creating an awesome connection. But then they’re getting to cut stuff and be like, “Whoa, these knives are amazing,” and I’m like, “Yeah, yeah, yeah.” But that personal connection and focusing on serving people, that I think is what led to the success. And to your point, yeah, your business has done well because you’re focused on values and alignment, and service.
What is alignment? Expand a little bit more on that. That’s a loaded word, right? You can apply that in so many different contexts, in a personal context, living in alignment with your values, living in alignment with your priorities, living in alignment with your highest truth, whatever your goals. Just talk about alignment. Elaborate on that concept from your perspective.
Amber Vilhauer: Well, I lived a lot of years living in frustration. On the outside, everything seemed really good. I had it all. I loved my business. I loved the people I was around, but I was in this constant state of frustration behind the scenes, and I didn’t really understand why. Now, it’s really, the bottom line is because I was living in avoidance of things that happened in my past that I didn’t want to see them for the way that they actually were. I sugarcoated it, I put on my rose colored glasses and just tried to move on from it. But those experiences embedded beliefs inside of me, not beliefs that I consciously chose. We’re talking about as far as being a five-year-old, right? And you experience the world with your underdeveloped brain, and you see mom and dad fighting, let’s say, and you carry this belief that relationships mean fighting. Let’s just take something really simple like that.
Well, so now you’re an adult, and all of a sudden that belief is inside of you. So, you either avoid relationship or you attract in-relationship where there is conflict because you believe relationship means fighting. And then you wonder, “Why do I always keep attracting the wrong guy or the wrong girl?” And you don’t really know the answer to that. Maybe you’ll go so far as to going into therapy or doing journaling or meditation or something like that, but it’s really hard for us to get down to the root of what’s really happening. I became obsessed with this after, like right around the time that COVID kicked off and everybody started getting nutty, self included. I was like, “Whoa, whoa. What’s going on here? Why does it seem like I have all of these emotions, and there’s all of this chaos? Like what’s at the root of that?”
I just became really interested in human psychology. Turns out all of these beliefs embedded in us, whether we chose them or not, create emotion. Those emotions trigger our thoughts. Our thoughts of like, “Oh my gosh, I should stay away from relationships. Oh my gosh, I should be in a relationship. Oh my gosh, I need more conflict in my life,” or whatever, subconscious and conscious thoughts. Those thoughts, your monkey mind, the chatter, helps you make actions like, “I should go on a dating app, or I should not go on a dating app.” And those actions create these outcomes that run our lives, whether we like our life or don’t, or live in a state of frustration.
So, to me, as I learned this, Hal, I thought, “Oh, wait a minute. So, if I just like circle all the way back from outcomes to actions, to thoughts, to emotions, all the way down to beliefs, if I can start to really uncover those beliefs and then evaluate which ones I like and want to keep the ones that are healthy and productive, and which ones that maybe I didn’t choose, and I consider them outdated beliefs. And I would want to shift those so that all of my beliefs are in harmony and creating good emotions and good thoughts, good actions, and better outcomes. So, that’s sort of the backstory that created this alignment framework that I developed.
So, again, alignment in my version of it is living your life in line with your deepest values, beliefs, and needs, and your beliefs are kind of intertwined with all of that. And so, I thought, “Alright. The average person, they don’t want to have this conversation.” They don’t want to talk about trauma and uprooting their childhood stuff. And maybe you do that in therapy, but like a lot of people have a hard time with these topics right now. And remember that my work in the world is with entrepreneurs. So, I’m looking at the entrepreneur like archetype, and I’m thinking, “What are they going to need to create a business that’s in alignment so they are more naturally successful, and they’re not constantly getting in their own way? They’re not constantly having visibility issues or like undercharging or self-sabotaging.”
This is why most entrepreneurs fail because of these behaviors that they’re not even in control of from beliefs that they didn’t even choose. So, in short, I created this foundational four framework. What I do, Hal, is I help my clients imagine intuit an avatar, right? You’ve heard of Avatar before but normally taught as an audience that you would like to serve. Instead, I use a visualization practice to help a representative of the collective that you’re meant to serve emerge. So, now you see this one person representing this huge audience worldwide that is uniquely yours to impact. And I want to get to know that avatar. What are they thinking, feeling? What are their behaviors and their desired outcomes at the different stages of their life like really intimately get to know this person?
Now, my avatar is a woman named Heather, and sometimes people get concerned, like, “I don’t really want to work with women, though.” Even though my avatar has been Heather for almost the entirety of my business, 70% of my clients are men. So, it’s not about gender.
Hal Elrod: How do you explain that?
Amber Vilhauer: Because what Heather has in common with my clients is the same values, beliefs, and needs. They have the same inner frustrations or certain emotions or certain fears, or visibility issues. So, the point is, entrepreneurs, when I’m out marketing my business, I now know how to take the topics like book launch and building a website and marketing your brand and create content only for Heather by using what I know about her to get kind of into her inner world a little bit. And here’s what it could look like. Are you somebody who knows that you have an impact that you could create in the world, but at the end of the day, you hate social media, you don’t want to be an influencer, and you don’t like marketing, yet you know that marketing is necessary to make that impact?
Well, I completely understand how you feel because there hasn’t been a model for what you would like to see online. And given that you struggle with visibility, you struggle with using your voice, it can create these different emotions that make you feel like it’s easier to just be invisible in the world or to not be seen, but it’s not going to serve you in the end because ultimately you have this impact to make. Like, I understand the intersection of all of these challenges. And here’s my solution for the way forward. So, whether you’re a man or a woman or old or young or whatever, if you have those same challenges in the specificity of what I am conveying in my content, you’re going to think, “Oh my gosh, how did she know what I was thinking and feeling? Like, this girl knows exactly what she’s talking about,” and they naturally are connected to me.
They naturally want to see how I can help them in their marketing and then they become a client, right? So, the avatar is really almost a mirror into yourself, and it’s the first step of alignment. Once we know the avatar, there’s a vision, why, and values component to this framework that really helps you to get and stay in alignment, which you can express through your business as we spoke about, or maybe you’re an individual, and this is just something that now you understand the true depths of who you really are. It is a faster, easier way to understand your beliefs without having to uproot all of your trauma because you’re doing it through the lens of this avatar and this relationship that you have with them, if that makes sense.
So, in the book, Infinite Impact, I go into a lot more detail. I actually give the book away for free. There’s no opt-in or anything needed. It’s just on my website.
Hal Elrod: Oh, wow. What is your website?
Amber Vilhauer: And it’s helped a lot of people.
Hal Elrod: What’s the best website for you?
Amber Vilhauer: Well, the book one is going to be at ambervilhauer.com, and then there’s a book tab, and on the book page, there’s a button where you can get it for free. The company website is ngngenterprises.com, which stands for No Guts No Glory, and that’s where I hold my services for helping entrepreneurs to grow their brand or launch their books.
Hal Elrod: Okay. Amazing. Well, I’ve got at least one or two more questions, and it’s about AI from your vantage point. If somebody is watching, if they are already an entrepreneur, if they’re not an entrepreneur, how do we effectively use AI rather than being afraid of it? Like, how do we align? Speaking of alignment, how do you align with it in a way where you still retain your humanity and your individuality, and your originality, right? I think there are a lot of people that lazily use AI where they’re like, “Write me a blog about overcoming procrastination.” And then it’s like that’s AI’s blog, not yours. How do you use it in a way aligned with your business?
Amber Vilhauer: AI is only going to be as good as the questions that you feed it and the context that you feed it.
Hal Elrod: Yeah, the context.
Amber Vilhauer: Most people either aren’t good at asking questions or aren’t good at providing context, the backstory. And so, depending on the quality of the things that you feed AI determines your output. Most people, like I said, they don’t have quality input so your output is recycled garbage, basically. And it’s ruining the online landscape right now. Okay. But you know what, everybody, this is where the opportunity comes in because if most people are doing that, you go the opposite direction, be the contrarian. So, I’m taking a stand for preserving your authentic voice rooted in your alignment, what you really want to say, and trusting the delivery of how you would say it.
But AI is a phenomenal tool to help really get your content out faster, with better structure, or in a more optimized way. So, I actually have a program, and I’m not pitching it, but just to give you an example, it’s called Aligned Entrepreneurship. And what I’ve done is I have coded AI prompts to effectively tell AI this is the strategy for writing a blog post. This is the client’s authentic voice. You are not allowed to have any input whatsoever. You are only allowed to pay attention to this strategy and that voice now to create the blog post. And within a 90% or higher degree of accuracy, it’s written only in that client’s voice to their avatar based on their unique vision, why, and values in total alignment.
And even to make sure of it, I developed what I call a congruence codex, so you can upload the final blog post with this congruence codex to confirm it has only paid attention to that strategy and that voice only. So, I feel like the lesson there is to learn AI, not be afraid of it, and then constrain it. You have to ask really quality questions, give it really quality context, i.e., your voice. One quick tip to do that would be transcribe. If you want to write a blog post, go take a walk, get some exercise, get some fresh air. Turn on your voice notes and just record. “I want to write a blog post. This is what it should be about. I like this story. I like these teaching points.” You don’t have to go into any kind of order. You don’t have to worry about the sequencing of your words. Just ramble and get it out. Let AI organize it for you. And then that way you preserve your alignment and your content.
Hal Elrod: I love that. Well, I know you’ve got a hard stop. I would keep talking to you for quite a while, but for anybody watching, the book is Infinite Impact: The Entrepreneur’s Strategic Guide to Books & Business Success. ambervilhauer.com and ngngenterprises.com, or where you can find Amber. Also, follow her on social media. You’re fantastic at social media, so I love looking at your Instagram.
Amber Vilhauer: Thank you.
Hal Elrod: But you’re personal with you and your son, and also all your great business advice. Amber, any final closing words for anybody watching that’s now thinking about entrepreneurship, thinking about the future, their future, and taking control of it, so to speak? What would you say?
Amber Vilhauer: What I feel called to share is that it is going to be okay.
Hal Elrod: Mm, yes.
Amber Vilhauer: It really is going to be okay. Maybe you aren’t operating at your normal pace, at your normal capacity. Maybe you feel like you’re limping along right now emotionally or mentally, or spiritually. Maybe you are confused. You don’t know what all of this is about. You don’t know what is trying to emerge. You have conflicting feelings and thoughts, and everybody around you has an opinion or doesn’t have an opinion. There is a lot happening right now. There’s a lot energetically that feels intimidating and intense inside of us and around us. And don’t buy into the fear of it. When those feelings arise, I want you to just close your eyes and breathe and recognize that you can do hard things.
You’ve done all sorts of hard things in your past, and guess what? You’re still here. You’re still kicking. Trust in your ability to make decisions and to know what to do. Once all of the information is available to you, and it’s time to make the decision, you will be able to make the decision that is highest and best for you and for those that you love and those around you. So, the best thing that you can do right now is get extra sleep. Go on walks, stretch your body, drink more water, meditate. Open up to safe people that you could really be your truest self around. Start writing. Trust your voice. Be consistent. Just be gentle with yourself and remember, you are going to be okay. This too will pass. You will triumph once again.
And I just inspire and encourage anybody to reach out if this episode resonated with you on some level. I mean, I would love to talk with you and get to know you and support you as a friend, like not in a transactional way. I am just here in service to anybody that needs help.
Hal Elrod: Awesome. Well, I’m so grateful that we are friends, Amber, that we finally got to do this. And thank you so much for today.
Amber Vilhauer: Yeah. Love you, Hal. Thank you.
Hal Elrod: I love you too.


